Conference focuses on eMarketing Challenges. The 4th Annual Power of eMarketing event to be held in Boston.

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Leading Internet companies and executives will participate in the 4th annual Power of eMarketing Conference in Boston September 21 and 22, 8 a.m to 5 p.m both days.

THE E-MARKETING ASSOCIATION (eMA) today announced that it's 4th annual Power of eMarketing conference will be featuring leading edge presentations by executives from Microsoft, Digital River, Verizon, SilverPOP, iProspect, SBI Razorfish and other experts in the Internet marketing arena. The conference is open to business executives and membership in the eMA is not necessary for participation. Robert Fleming, president of the eMA said "We are encouraging business executives to attend this event, this conference offers information, networking opportunities and forums essential to today's marketing environment." He added "evolutionary changes are in motion that will alter the economy and commerce in the coming years. Companies need to shape these forces in a positive direction to maintain a competitive edge in domestic and world markets. This conference is a step toward understanding the future of business and provides an environment to help business people solve the unique challenges presented in our new economy."

Topics covered will include email marketing, search marketing, integration of offline and online media, banner advertising, online publicity, legal issues, website design for e-commerce, affiliate programs, corporate culture and other relevant forums. The conference provides a focus for senior management for sophisticated processes and marketing solutions.

The conference now in it's fourth year attracts delegates from all over the world. Prior conferences sponsored by companies like Yahoo!, Overture, Microsoft, Verizon, Google and others have established this event as a premier forum for Internet business. The event is usually a sell-out so early registration is encouraged to ensure participation. Registration is available at the Association's website: http://www.emarketingassociation.com and special rates are now available.

The eMarketing Association (eMA) is the international association of individual marketers, companies and governments committed to the advancement of marketing in the digital era. The eMA provides resources, certifications, educational programs and events to it's members and the marketing community. As the largest association of eMarketers in the world, the eMA is committed to enriching our members through recognition, research, advocacy, education and service. The association web site is at: http://www.eMarketingAssociation.com

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