The Experiential Agency Is Selected to Produce People Magazine's 30th Birthday Bash in Chicago

CHICAGO, IL (PRWEB) July 21, 2004 -- The Experiential Agency(TM) (XA) (OTC Bulletin Board: EXAG), a major national event-marketing firm that serves many Fortune 500 companies, today announced it has been selected by People Magazine to stage its 30th Birthday Bash in Chicago to be held July 22 at SoundBar. New York-based pop/rock recording artist Gavin DeGraw will be the featured headline entertainer at the event.

CEO Frank Goldstin of XA said, "We're really excited to take part in PEOPLE's 30th Anniversary celebration here in Chicago and to be partnering with the world's most popular magazine. With Gavin DeGraw performing at one of the hottest venues in the city, we know this will be a night to remember."

The PEOPLE event joins a stellar list of projects that the XA has produced for corporations and visible brands throughout the country. Since 1989, CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's Corporation, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline.

About The Experiential Agency(TM)
The Experiential Agency(TM) (XA) has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive Event Marketing, Design and Production Services.

In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC Bulletin Board: EXAG) takes no obligation to update or correct forward- looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

For more information on this event, please contact:

XA
Lara Shipp                                
312-397-9100 ext. 241    
lara@expagency.com                
http://www.expagency.com
                        
Stern & Co.
VP, Investor Relations
Truc N. Nguyen
212-888-0044
tnguyen@sternco.com
or
VP, Media Relations
Stan Froelich
212-888-0044
sfroelich@sternco.com

SOURCE The Experiential Agency