President of Search Engine Marketing Firm, Oneupwebs Wehr Named to BtoB Whos Who 100--
BtoB Magazine's Annual List of Who's Who Enumerates Leaders Establishing Best Practices in Business Marketing, Listing Wehr in New Search Category
Oneupweb, a leading world-class search engine marketing (SEM) firm today announced its President and Founder, Lisa Wehr has been honored as one of 10 leaders in the search industry by BtoB magazine. Annually, BtoB lists 100 executives in 10 categories that, "know how to get the job done, whether it's developing integrated campaigns, launching new publications, providing key insight into industry trends, creating new applications and services, or lobbying the government."
Suttons Bay, MI (PRWEB) July 22, 2004 -- Oneupweb, a leading world-class search engine marketing (SEM) firm today announced its President and Founder, Lisa Wehr has been honored as one of 10 leaders in the search industry by BtoB magazine. Annually, BtoB lists 100 executives in 10 categories that, "know how to get the job done, whether it's developing integrated campaigns, launching new publications, providing key insight into industry trends, creating new applications and services, or lobbying the government."
"It comes as no surprise to her employees that Lisa would be included on any list of search industry leaders," says company spokesperson, Rachel North. Lisa Wehr is a pioneer of the industry who drives to exceed client expectations and to create technology to support her team and her clients."
Wehr's passionate vision motivated Oneupweb to create and develop ROI trax, search marketing Web analytics, and BridgeWorx, a technology and service package that solves search marketing challenges for dynamic Web sites. Both services are proprietary. BridgeWorx was launched to the public second quarter this year. Oneupweb made substantial customer interface updates to ROI trax in third quarter, making the product available to agencies for private labeling and reselling. Previously it had only been available to Oneupweb's natural search optimization and pay-per-click advertising clients.
BtoB cited two awards won last year as indications of Wehrs industry leadership: Best SEM Vendor in ClickZ's Marketing Excellence Awards and 2003 recipient of the Ernst & Young Entrepreneur of the Year award. Additionally, Wehr serves on the Search Engine Marketing Professionals Organizations (SEMPO) B2B committee and is a regular author of articles and case studies on industry best practices and other issues.
This is the first year that BtoB has included its new search category, listing executives at search engines, search engine optimization companies and search engine marketing firms. Other BtoB search category leaders on the list include: Steve Berkowitz, CEO, Ask Jeeves; Dan Boberg, Director of strategic alliances, Overture, a Yahoo! company; Sergey Brin & Larry Page, Co-founders, Google; Craig Pisaris-Henderson, Chairman-CEO, FindWhat; Lance Podell, President, Kanoodle.
About BtoBs List of Who's Who
BtoB magazine describes its list of who's who as," the executives who lead their organizations through good times and bad. They're the ones who help establish the best practices in business marketing for their respective industries. We've selected individuals in 10 categories: marketing organizations, advertising agencies, creative units, direct and database, search, business media, services and technology, public relations, analysis and academia, and associations. Nominations came from readers, corporations, industry experts and our editorial staff." BtoB Magazine delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc., BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies. For more information on BtoBs Who's Who 100 visit www.btobonline.com.
About Oneupweb
Oneupweb is an award-winning, industry leader providing world-class search engine marketing services and ongoing management for many of todays leading companies. Oneupweb specializes in tailoring custom programs that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking services designed to deliver superior ROI. Clients include Unisys, Equifax, Motorola, Broyhill, Kimberly-Clark and many others. Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology created to maximize client visibility and traffic acquisition within the world's top search engines. Voted the "Top Search Engine Marketing Firm in the World," by ClickZ, Oneupweb is a privately-held company located in Suttons Bay, Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit www.oneupweb.com.
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