MarketingCentral Announces Second Quarter 2004 Results

Company Posts 19th Consecutive Quarter of Growth

ATLANTA, GA (PRWEB) July 21, 2004 -- MarketingCentral, the leading provider of project management, collaboration, and communication tools specifically designed for marketing services agencies and marketing departments, today announced results for the second quarter 2004.

"Core application service provider (ASP) revenues were up 39%, and gross profits were up 53% over the same quarter in 2003," stated Arch Stanton, Chief Financial Officer. "Growth in net income remained flat over the previous quarter as the company continues aggressive investment in product research and development. All indicators are that our growth will accelerate, as new marketing campaigns launch this summer and with the major product announcements scheduled for the fall."

"By any objective measure, the second quarter of 2004 was a huge success for the company," commented Amanda Woodbee, MarketingCentral's Manager of Industry Solutions. "More than anything, we see the results as continued validation of the MarketingCentral business model and value proposition. There are systems in the market that cost more than ten times the MarketingCentral system, offer no appreciable difference in functionality, and take months to implement. Easy to afford, easy to use, and easy to implement... that's what we are all about and that is what is driving our continued growth."

In other developments for the quarter, the MarketingCentral web site was updated to better reflect the companies expanded scope of capabilities and ever-expanding list of clients. The company also finalized arrangements with organizations in Europe and Australia to serve as resellers of the MarketingCentral solution, extending the company's reach in these geographies.

In addition to growth from 30% of existing clients, new clients include Arras Group, Digital Theater Systems (DTS), University of Pennsylvania Health Systems, Douglas Bell Advertising, Creative Priority, Sage Rock, Cardone Industries, Mal Warwick, United Community Bank, Memorial Hermann Health Systems, and General Growth Partners.

About MarketingCentral
MarketingCentral is a leading provider of marketing software tools for corporate marketing departments and marketing services agencies, with more than 6000 users in over 800 different companies throughout the world. For corporate marketing departments, MarketingCentral's Marketing Operations Center provides total marketing resource management for complete automation of the marketing department. For advertising, design, interactive, and public relations agencies, MarketingCentral's Client Communication Center provides comprehensive client communication and collaboration tools. With an uptime performance of 99.99% since 1998, MarketingCentral provides reliable, robust, and secure marketing productivity tools that are easy to use, afford, and implement.

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