John Huetteman of thehuettemans.com launches Intercompras, a bilingual e-commerce portal for the latino community.

John Huetteman of thehuettemans.com, a discount shopping website and information portal for the virtual shopper, announced the launch of Intercompras (http://compras.thehuettemans.com), a similar site for the latino community.

(PRWEB) July 24, 2004 -- A resident of East Los Angeles, California, he gives an accounting as to his woes in virtual reality and his commitment to kosher marketing.

Almost two years ago, Mr. Huetteman left his position as an administrative assistant to a large boutique law firm that paid him an annual salary of $60,000 to venture into e-commerce, after having succumbed to the promises of fortune and grandeur that laid ahead of him in cyberspace. Everything seemed so easy," he stated, reflecting upon his journey into the unknown. I thought 'I know it is not as easy as they claim, but I know I can do this. All of the tools are right there. I never thought in a million years the sacrifices I was going to have to make in order to try and make it work. Not only was the picture that was painted for me as to how simple everything was supposed to be the complete opposite, e-commerce requires a heavy financial investment as well as an enormous amount of patience to see if you will ever realize a return."

After the realization that it was going to take more than a $39.95 investment to potentially earn thousands of dollars per month, he spent a year of long nights as an indentured servant to his computer studying the various computer-programming languages, marketing concepts and web development, and thehuettemans.com was born. I feel so naïve in retrospect. I am not sure how I was ever bitten," he stated, looking back in amazement. If there is any good advice that I can give to anyone about venturing into e-commerce, is that you have to have a lot of patience, a course of action and a backup financially. I guess it is true of all sole proprietors but unless you are really prepared to devote yourself 110% to your business, you should walk away now before you have a head full of gray hair!" he says animated as he points to his graying hair at only 34. I dont want to discourage anyone, though," his eyes widened with prospect, it has been a tremendous learning experience and has renewed my faith in that 'good will overcome evil..." as he referred to bad marketing and business practices. As for me, things are finally starting to turn around." With the launch of Intercompras, he stated that he had finally found his niche. Latinos have finally regained their voice through the economy and even though enterprise has focused and invested in advertising, many of the players... advertise only in English ."

I began Intercompras for my community because people have always come to me for help, and almost always about consumer-related issues, thinking that I would know what to do just because I worked for a law firm." Even though not an attorney, he stated that he would always try to help in whatever capacity he could, as a translator because of a language barrier or because of [their] complacency to accept whatever it was that they were told... and I have always been extremely political about what is fair and just."

Through Intercompras, mainly a directory of shopping links, he hoped that people would utilize the site as a source of information as to the quality and value of the merchandise being advertised on his site and to compare it to their every day purchases (as he explained that his main criteria for selecting advertising for his portal was just that, that the advertiser had to promote quality and value). Dont get me wrong, it is not a site devoted to the supposed 'freebies that are never free or bargain basement junk! Hard working people deserve to have nice stuff too! And there are some items [advertised] that are quite costly, and a lot of name-brand items, however, when comparing those items to items currently being sold on the market, you can find some really great deals, and if the merchandise has a coupon or a discount code, the deal even gets better. I hope that this way, I have taken some of the homework out of 'where to go for quality and value which can be extremely time-consuming!"

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