Paramount Pictures Chooses Online Blogazine "Hot Sauce" as Part of Ad Campaign for new Denzel Washington/Meryl Streep film "The Manchurian Candidate"

Recognizing the marketing value of "web logs" (blogs), Paramount Films selected "Hot Sauce" - a men's lifestyle "blogazine" with 40,000+ unique readers each month from 50+ countries - as part of an unprecedented blog ad purcahse by a major media company for the new Denzel Washington/Meryl Streep film "The Manchurian Candidate."

(PRWEB) July 26, 2004 -- Recognizing the marketing value of "web logs" (blogs), Paramount Films selected "Hot Sauce" - a men's lifestyle "blogazine" with 40,000+ unique readers each month from 50+ countries - as part of an unprecedented blog ad purcahse by a major media company for the new Denzel Washington film "The Manchurian Candidate."

Blog ads are becoming an affordable alternative to hard copy magazine ads. When targeting the male, 21-45 year old market (and the women who put up with them) you need to ask yourself if the magazine ads youre buying are really worth it. What do you get for your money? Your ad is only on one page that a reader may see once or twice when they flip through the magazine before discarding it. Is that really worth your $20,000-$30,000 (or more!)?

There may be strong reach with some of the top publications, but the important, and often unasked question, is whether there is depth in those campaigns? Depth is the connection your reader makes with your ad, which fosters brand loyalty and dramatically increases the likelihood of purchase.
    
Imagine if your ad appeared on every page of a magazine. Youd likely get more depth, but itd cost you a fortune.

Now, you can get depth - and reach -- with 21-45 year old males without spending your entire budget in one place with "Hot Sauce" -- the premiere mens lifestyle online magazine published in the blog format where your ad appears on every page that our loyal readership views. More importantly, Hot Sauce readers patronize our advertisers because the reader is directly connected to our success.

Hot Sauces blogazine style combines magazine length interviews and articles with frequently updated blog snippets that reach thousands of unique readers each week. Like magazine articles, Hot Sauces exclusive interviews with top music artists and some of the worlds most beautiful women remain timely long after the typical blog post. Thus, delivered and stored on their desktops, readers browse those pages anytime they like.

However, unlike a hard copy magazine, the accompanying blog posts capitalize on bloggings growing popularity by engaging the readership on a daily basis while cultivating a sense of community. The blog posts are integrated with the articles initial publication and the interviews are separately catalogued in a visible location to encourage additional page views.

Readership loyalty and reader participation is a unique blog characteristic that will ad depth to your campaigns reach. Thus, unlike a typical magazine, many readers pick it up everyday at their desktops because they are part of the Hot Sauce community. Because they feel part of it, they are more likely to click thru ads as a sign of support for the site.

Finally, a place to achieve reach and depth at prices far below our hard copy competitors like Razor, Maxim, Blender, ESPN, Esquire and Rolling Stone. And, unlike a hard copy magazine your Hot Sauce ad will be seen on every page for a fraction of the cost!

Blog ads have click thru rates that are far superior to traditional website banner advertising because blog readers are loyal to the site. Paramount gets it, which is why they are out front in the blog advertising world. Paramounts foresight is no surprise as their marketing track record speaks for itself. Being a savvy marketer yourself, you get it too. Target your ad dollars to a readership that is mature enough to make their own purchasing decisions.

For advertising information and proposals for Hot Sauces tailored content marketing partnerships call Jeff Davidson at 301-675-6618 or email: jeff@hotsaucelive.com.

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