Great Taste" to feature Luigi Bormioli glassware

Each piece of Bormioli glassware exhibits the elegance, creativity, fantasy, and good taste of the Italian lifestyle.

Deerfield Beach, FL (PRWEB) July 24, 2004 -- Platinum Television Group is pleased to announce the selection of Luigi Bormioli glassware for its innovative, educational television series, Great Taste, as part of the Collection Series on Accents for Finer Living--Tableware." The segment will discuss choosing the right glassware to suit the occasion.

Each piece of glassware from this company exhibits the elegance, creativity, fantasy, and good taste of the Italian lifestyle. Bormioli glassworks pieces are blown crystal glass. Only pure quartz sands with a high silica content can produce such sparkling clear glass and only highly skilled technicians can make the most complex designs take shape. Strict quality controls are maintained throughout the production process, from the first drop of hot white glass to the final moment of packaging. Bormioli state-of-the-art automated glassmaking techniques have not forsaken the traditional touch of the craftsman glassblower to ensure the perfection of each piece.

In 1946, a determined 26-year-old engineer, Luigi Bormioli, first established his company by making glass bottles for the perfume industry. As technology advanced over the years, new automatic machines were innovated that reduced manual labor. Bormioli then quickly caught on with the market. His company began producing blown crystal glass tableware that up until then, could only be produced by hand. The company also was successful with the sophisticated design of their products.

The company entered the international market in 1985, and since then has become a dominant force in its field, with three locations in Italy, France and Horsham, PA. They employ more than 1000 workers. And today Luigi Bormiolis international sales represent three quarters of tableware total sales, and the company is a leader in the perfume bottle market as well. The company works in partnership with some of the finest designer perfume manufacturers and retailers from around the world, such as Christian Dior and Dolce & Gabanna.

Luigi Bormioli offers more than 20 stem glass collections, including the exquisite Academia Del Vino collection and the Michelangelo Masterpiece stem glasses, with a classic and elegant design. There is a complete assortment for every elegant table. Luigis bar collection offers a glass for every kind of drink, from martini glasses to original shot sets. Thus, cocktails are always charmingly presented. Setting a dining table with some originality as well as elegance, tradition, functionality and practicality: these are essential requirements that the collection considers with all its items in blown crystal glass. The companys new designs and shapes for glassware bridge the gap between everyday use and fine crystal, according to Marcel Trepanier, president. There are also tumblers, gift sets and accessories, magnificent glass trays, bowls, plates, and more to please the most elegant tastes. For more information, see www.bormioliluigi.com.

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