Consumers May Skip Your Ad But Are Likely To Click Your Button

What is unique about PryciseWorld.com is its use of buttons on a control panel that allow consumers to quickly access and interact with a marketer's web site, or even make purchases. Sites they otherwise might not know about or visit unless it were already a customer or client. But even existing customers and clients of marketers can benefit from the quick and easy access to marketers' online resources, all categorized on buttons at PryciseWorld.com.

(PRWEB) July 25, 2004 -- Marketers push images to consumers because TV, radio, and print have traditionally been non-interactive advertising mediums. But one company, Prycise Technology Inc. is offering a new way to capture consumers without ads through its marketer-sponsored PryciseWorld.com web site.

PryciseWorld.com (www.pryciseworld.com) helps marketers capture consumers in a totally different way by allowing consumers to interact with marketers via buttons on its web site control panel. Sponsored by the various marketers with buttons on its PryciseWorld.com site, consumers learn about marketers by interacting with one or more pages on marketer's own web site. Pages that consumers might otherwise not know existed, which can precisely fill a need in the life of consumers connected to the marketer's products and services.

Take Bank of America. It's buttons in the PryciseWorld.com "Financial" category (click the button labeled "Financial" at the www.pryciseworld.com home page) allow consumers to interact directly with Bank of America's web site and the resources it offers to consumers.

One Bank of America button helps consumers learn about budgeting, "growing," and saving money to meet goals. Another button helps consumers decide if, when, and how to purchase a house. Other Bank of America buttons help consumers deal with issues involving buying an auto, estate planning, loans and credit cards, saving for college, retirement planning, taxes, and credit management.

What is unique about PryciseWorld.com's use of its buttons is that consumers are able to interact with a marketer's web site that they otherwise might not visit unless it were already a customer or client. But even existing customers and clients of marketers can benefit from the quick and easy access to marketers' online resources, all categorized on buttons at PryciseWorld.com.

"Allowing consumers to interact with marketers in this way provides an exciting new dynamic to advertising," says David Castellini, PryciseWorld.com's CEO. "Instead of being annoyed by online ads, consumers can actually experience what the marketer offers in an enjoyable way, taking advantage of the interactive nature of the Web at the same time."

"We call this type of advertising 'expertising,'" says Castellini, "because it advertises the marketer's products and services while helping consumers become experts in almost any area of interest they may have. By depending on the online resources the marketer provides through PryciseWorld.com buttons, consumers will hopefully supplement their knowledge with the marketer's products and services."

For more information visit the Pryciseworld.com site or call 1-888-PRYCISE or 1-888-779-2473 to become an "expertiser" button sponsor in one or more PryciseWorld.com categories.

Note: Mr. Castellini is available for interviews

CONTACT: David Castellini
PHONE: 1-888-PRYCISE (1-888-779-2473)
E-MAIL: news@pryciseworld.com
URL: http://www.pryciseworld.com

# # #