SEM Industry Observer, Meredith A.C. Roth, Announces Search Engine Strategies Best of the Best (and Worst Dressed…) SES San Jose, August 2-5, 2004

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It's SEO Tip number one: The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged. Here's an "SEM Top 10" of folks you want to know. They'll be easy to spot and essential to your search engine marketing strategy.

Wanna hook up with the smartest people in the Search Engine Marketing biz? Look for the worst dressed. It's SEO Tip number one: The brains of Search Engine Marketing and Search Engine Optimization are sartorially challenged. Here's an "SEM Top 10" of folks you want to know. They'll be easy to spot and essential to your search engine marketing strategy:

10- Moderator extraordinaire Chris Sherman, a devotee of business too-casual, can connect you with every player in the search engine business.

9- There's SEO-PR whiz Greg Jarboe, whom you should e-mail if you haven't started optimizing your PR efforts already. He's the bearded guy you'd vote least-likely-to-be-in-public relations.

8- One of the most engaging and entertaining speakers on the search circuit is FutureNow’s Bryan Eisenberg. He can work wonders for your site and its conversion. An undershirt would work wonders for him.

7-Yahoo! VP Jeff Weiner is truly one of the industry’s young turks and brilliant strategists. For all the color he adds to the industry, his pale-on-pale visage makes for a bland contradiction.

6- Then comes the "MOMS," Mothers Of Marketing Search…But do they have to look like it? Industry mavens looking more like a PTA panel than SEM, you have Shari Thurow, Karen Breen Vogel, and one of my favorites, Stacy Williams. Stacy, bring back the funk that inspired your piercing!

5- At the other extreme, you have Heather Lloyd-Martin in skirts up to here…think an 80s version of Ally McBeal. This author and industry executive is wonderful at guiding your web site copywriting, specifically to gain success with the search engines.

4- Lloyd-Martin’s other half is Detlev Johnson, long-time industry insider and great guy in need of Bravo's Fab 5.

3- We've all been guilty of donning our logoed "boothwear" well past its prime, (hint: any time past the booming 90s), but web analytics expert, Kevin Lee, takes it to extreme. Do those Did-it duds come in undies too?

2- Industry maverick, author and CEO, Mike Grehan is in a class by himself. Catch his panel session and you’ll be thoroughly entertained, enthralled and educated. His look? 100% Spinal Tap.

1- Finally, there's the industry's guru of gurus, Danny Sullivan. He's dapper-dressed when he takes the podium, but for what industry? He resides in England…so maybe it's a city of London send-up. Cheerio!

Search Engine Marketing is an industry still defining itself. At the Net nexus of technology, advertising and wherever your imagination takes you, Search combines the greatest intellects of myriad disciplines, still in the throws of determining what Search Engine Marketing means. Yet to develop: the industry's collective image.

Next Time: The Women of Search?? No industry, burgeoning or otherwise, would be complete without a list of its beautiful people. Luckily, Search has its fair share of "lush" executives. You'll be sure to see that crowd at John Battelle's forthcoming Web 2.0 conference this Fall.

Meredith A.C. Roth, Search Engine Marketing industry observer, specializes as an Executive Publicist and Image Consultant based in New York. Clients accepted by referral only.

Related Article:

http://www.caroconsulting.com/newsletter1103_pg3.html

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