Drunk on Success: CSA Marketing Helps South Florida Get a Taste for Colombias #1 Beer, Cerveza Aguila
CSA Marketing, the Miami based full-service agency developing strategic marketing and integrated sales promotions, announced today that it has been selected by Aguila Trading Corporation -- the exclusive importer of Colombias premier beer, Cerveza Aguila -- to develop marketing and product launches in South Florida and the Northeast U.S. Marketing strategies include brand and trade initiatives and utilize the expertise of CSAs Hispanic consumer practice.
Miami, FL -- July, 27, 2004 -- CSA Marketing, the Miami based full-service agency developing strategic marketing and integrated sales promotions, announced today that it has been selected by Aguila Trading Corporation -- the exclusive importer of Colombias premier beer, Cerveza Aguila -- to develop marketing and product launches in South Florida and the Northeast U.S. Marketing strategies include brand and trade initiatives and utilize the expertise of CSAs Hispanic consumer practice.
"We were impressed with CSA's leadership and superior capabilities in the Hispanic marketing arena," said Eliana Botero, marketing manager of Aguila Trading. "We are confident that CSA will help consumers recognize Cerveza Aguila as the premier import brand, as well as increase visibility among key audiences."
CSA is responsible for developing and implementing consumer and trade marketing initiatives, planning and executing both on and off premise promotions for Cerveza Aguila among the U.S. Hispanic consumer segment. "CSA will work hand-in-hand with our marketing team and local distributors to drive consumer awareness and grow market share," commented Botero.
According to a recent study, beer imports represent 25% of the total beer volume in South Florida, compared to the national average of 8%. As the number three Hispanic market in the U.S., South Florida boasts a Hispanic population of almost 2 million, with an estimated buying power of over $26 billion that averages to $57,000 per household.
Cerveza Aguila is brewed by Bavaria S.A., the largest beverage company in Colombia and second largest brewer in South America. Its Aguila, Cristal, Pilsener and Atlas brands are the leaders in Colombia, Peru, Ecuador and Panama, respectively.
"We have the opportunity to work with a brand that really is best in class in its category," commented Jorge Fusté, CSAs executive vice president. "We are thrilled to build a successful, collaborative partnership with the Aguila Trading and Bavaria teams and look forward to showing consumers that this product is the perfect beer to share and celebrate any occasion with."
The Cerveza Aguila team will be led by Jorge Fusté, executive vice president of CSA and will be managed by Carlos Smith, account director and Maria Budet, strategic marketing manager.
About CSA Marketing, Inc.
CSA Marketing, Inc., founded in 1994, is a family-owned and operated full-service agency developing strategic marketing and integrated sales promotions for the consumer packaged goods industry at both the local and national levels. The Agency creates, manages and executes programs designed to grow clients incremental sales and market share through targeted in-store demonstrations, Hispanic marketing, special events, creative and merchandising strategies. For more information visit www.csamarketing.com or e-mail info@csamarketing.com.
About Aguila Trading Corporation
Aguila Trading Corp. is the exclusive importer of GEB products to the U.S. with offices in Miami and New York. Among the eleven brands it manages are Cerveza Cristal -- the most popular imported beer from South America to the U.S. and Cusqueña from Peru, Aguila, Poker and Pony Malta -- a non-alcoholic malt beverage -- from Colombia, and the Ecuadorian beers Pilsener and Club.
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Statistical Sources:
Sources: Strategy Research Corp.; U.S. Census; Association of Hispanic Advertising Agencies; Selig Center Study; IRI; Nielsens.
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