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OnlineBenefits Announces Strategic Alliance with M Financial Group

OnlineBenefits, provider of Internet-based HR solutions, today announced a strategic alliance with M Financial Group, one of the nation's premier financial services distribution companies.

OnlineBenefits Announces Strategic Alliance with M Financial Group
M Financial Group Member Firms to distribute OnlineBenefits solutions

Uniondale, NY (July 28, 2004) -- OnlineBenefits, provider of Internet-based HR solutions, today announced a strategic alliance with M Financial Group, one of the nation's premier financial services distribution companies.

Partnering with M Financial allows OnlineBenefits to expand the distribution of its solutions, including Advisor Tools, Client Community, and the Benergy Communication and Enrollment Modules, into areas otherwise untapped. M Financial serves ultra-affluent individuals and Fortune 1000 companies through an exclusive network of over 100 of some of the nation's most successful and innovative independent financial services firms. These firms will now have the opportunity to further expand their presence in the employee benefits marketplace.

This partnership allows our Member Firms to offer HR technology services competitively in the marketplace," said David Watros, Vice President at M Financial. Most importantly, it provides an opportunity for us to deliver additional value to our clients."

M Financials Member Firms are an exciting new distribution channel for our products," said John Gedney, President of OnlineBenefits. We chose to team with M Financial because of their continuous dedication to providing specialized strategies and opportunities to their clients. Our solutions are a perfect fit for their clients needs."

About OnlineBenefits
OnlineBenefits, Inc. is the HR solutions company behind the well-known Benergy family of communication, administration and intelligence products. Its market-proven solutions enrich the benefits and HR experience for employers, employees and brokers in innovative, cost-effective ways. The company designs, implements and hosts its Internet-based applications and distributes them in partnership through its network of over 370 of the nations leading brokers and consultants. Currently, more than 3,700 employers of all sizes and 835,000 employees use Benergy solutions. Visit www.onlinebenefits.com.

About M Financial Group
With over 100 Member Firms, M Financial Group is one of the nations leading distributors of financial products and services. Since 1978, Ms network of independent insurance, investment, and executive benefit firms has served the needs of ultra-affluent individuals, corporate executives, successful entrepreneurs, and Fortune 1000 companies. For more information about M Financial Group, please visit www.mfin.com.

Contact:
Andrew Ceccon
Chief Marketing Officer
OnlineBenefits, Inc.
(516) 414-7008
aceccon@onlinebenefits.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.