Research shows Kerry Web Site Appeals to People Who Have "A Bad Feeling about Future."
NextStage Analytics Demographic Analysis of Kerry web site home page for July 28th shows that the Kerry Site is best targeted to 45-54 year olds, and male audiences.
NASHUA, N.H. -- July 28, 2004 -- Research reports published online today by NextStage Analytics indicated a shift in demographic appeal on the July 28th John Kerry campaign web site home page towards people who, in general, "have a bad feeling about the future."
Full report is available at: www.nextstageanalytics.com.
NextStage Analytics Demographic research of the 2004 presidential campaign home pages available online for the duration of the 2004 presidential election season. Five demographic reports, available free of charge to visitors, compare how effectively the Bush, Kerry and Nader campaign home pages are targeted to different age, gender and personality groups.
Adam Smeltz, blogging from the 2004 Democratic National Convention for Knight Ridder calls the NextStage Research, "for political junkies, a slice of heaven." Rob Graham, author, lecturer, and New Media analyst says its "the closest thing to a political crystal ball I've ever seen."
NextStage's Media Content Analysis (MCA) evaluates all text, images, color, visual and page layout elements and reports how the website will be perceived by different demographic groups. MCA reports can provide valuable insights into how the candidates' websites are communicating their messages and data that can be used for researching or writing about the impact of internet websites on political campaigns.
A second set of advanced reports, Message Projection Analysis (MPA) evaluate the sub-textual messages projected intentionally or unintentionally from websites, TV, and other media. During this year's presidential campaign season, NextStage is monitoring the comparative intensity of ten important sub-textual campaign messages being projected from the Bush, Kerry, and Nader home pages, such as "I am Presidential Material," "I'm Listening to You," "I Can Lead Us to a Better Place," and "I Can Get Us Out of this Problem/Trouble/Mess." This advanced MPA research with supporting data is available for political and media analysts on a subscription basis at the NextStage web site.
About NextStage Analytics
NextStage Analytics is the business arm of NextStage Evolution, LLC, a Nashua-based research company founded in 2001. NextStage Analytics offers behavioral and demographic analytics tools and consulting services that improve website performance, increase web sales conversions, and enhance the effectiveness of search engine, email and other online advertising/marketing and political campaigns.
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