NBA gets competitive edge on Life for it's young star athletes

Forde & Associates, Inc is the first and only Lifestyle Management company to offer Life Coaching services to the NBA.

(PRWEB) August 7, 2004 -- Today,as the NBA continues to be agressive in their recruitment efforts of young, fresh talent, they undoubtedly take some of it right out of High School. Most of the kids recruited are used to being local stars but are in no way prepared for the level of change that they feel after being signed to a major athletic team.

Thanks to companies like Forde & Associates, the families and the kids now have an advocate to assist them in living a healthy, well balanced, life. As life continues to progress and fame and fortune continue to follow, changes do occur. How can a 19 year old young man deal with making millions of dollars per year, women coming at them all the time, the press all over them everywhere they go, and someone scrutinizing their every move? With or without family the transition is most often overwhelming.

According to President, Bridget Ford, of Forde & Associates, Inc., "it is nice just to have some help to organize your life and your lifestyle when you have reached a certain status. Not just anybody can do this, it has to be someone who can relate to what you are going through and identify some key areas of life that maybe you need to modify".
Life coaching is action-oriented,less invasive, solutions-oriented, forward-moving, and proactively progressive, that's why it works.

"This is not about a person being weak or incompetent. It is about everyday people who have their lives together but just need some help with thinking outside the box". Bridget Ford

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