TouchSmart Publishing and the Primax Group Announce Strategic Partnership for Education Content

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TouchSmart Publishing, LLC and The Primax Group today announced a strategic partnership to collaborate in developing digital (back-end) and page layout (front-end) content for interactive textbooks.

TouchSmart Publishing, LLC and The Primax Group today announced a strategic partnership to collaborate in developing digital and graphic content for interactive textbooks.

TouchSmart Publishing intends to create and distribute exciting and easy-to-use interactive textbooks that connect to digital content by touching pages of paper. This "touch user interface (TUI)" is positioned to bridge the digital divide for students. TouchSmart founder and President Jason Barkeloo stated "Primax brings the highest level of experience to digital content development." He added, "With our interactive wireless textbooks connecting to digital content developed by Primax, students will gain a superior edge in learning. School districts and administrators will gain an advantage in meeting the mandates of IDEA, NCLB, and 504 compliance while reducing the cost of books."

Using the textbook as a content distribution platform can create other interesting models. For example, reporting to the teacher a student's participation with the book creates a killer-app for teachers and the unmotivated student's worst nightmare. Another example is updating the content on the server-side. This reduces the reliance upon future high-cost multiple edition textbooks.

Steve Miklavic, CEO of Primax commented, "We are excited by this technology and the implications to revolutionize education – particularly special needs students. We have a proven ability to deliver high quality content and services to the education community. Collaborating with TouchSmart is simply an extension of our mission." Primax has created a battery of affordable software solutions for education that include Educational Internet Browsing, Curriculum Mapping, Lesson Building and distance learning tools. Miklavic added, "Adding TUI-based books to our product offerings gives us a complete administrator-to-teacher-to-student supply and accountability chain that is unlike any other."

TouchSmart Publishing is expecting to rollout math, science, and special education textbooks that wirelessly connect to digital content. Barkeloo says that because "students can press pictures and words on the paper that enables the connection, the back-end digital content is incredibly important and The Primax Group is ideally suited to deliver high quality content to meet academic standards."

The touch user interface (TUI) technology connects paper directly to digital content that can reside on optical media, the Internet, or hard-drives. The TouchSmart Publishing book lines will enable accessibility for students who normally are unable to connect to digital content.

About TouchSmart Publishing, LLC.

TouchSmart Publishing is developmental-stage company with the exclusive license to develop and distribute touch-sensitive books to the K-12 math, science, and special education needs students. The Company's mission is to create and distribute exciting and easy-to-use interactive textbooks that connect to digital content by touching pages in a book. TouchSmart Publishing provides a bridge over the digital divide for more students, regardless of learning style, special needs or socioeconomic position, than are current connected. For more information, please visit the TouchSmart Publishing web site at http://www.touchsmart.net.

About The Primax Group

TouchSmart's digital design and development partner, PrimaxStudio, is a division of The Primax Group. Primax Studio is one of the oldest web development firms in the greater Cincinnati area. The creative team has expanded to offer innovative print, e-learning, audio/video, web and CD/DVD design solutions for many industries.

The second wing of Primax provides education technology support, classroom technology integration and staff development training. Primax's two divisions collaborated to develop the new Schoolution Software Suite (http://www.schoolution.com), a collection of web based productivity and improvement tools for today's K-12 education environment.

The Primax Marketing Group is headquartered in Forest Park, OH with offices in Indiana and Colorado. The company's unique expertise in both the education and multimedia industries creates an ideal platform to launch a strategic partnership with TouchSmart Publishing. For more information visit http://www.primaxstudio.com, and http://www.primax.com .

Contact:

TouchSmart Publishing, LLC

Jason Barkeloo, 513.225.8765

jbarkeloo@touchsmart.net

Contact:

The Primax Group

Steve Miklavic,

(513) 772-1223

(888) 856-7377

stmik@primax.com

Source: TouchSmart Publishing, LLC

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Jason Barkeloo
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