LAS VEGAS, NV (PRWEB) August 2, 2004
OwL Entertainment, the company that specializes in creating themed events for the affluent and successful, in a bold move renamed the annual Pool Party Weekend holiday, "VEGAS Pool Party". This year's holiday event takes place at the Treasure Island Hotel and is hosted by Jeremy Jackson of Baywatch and Desiree Dymond, "Dr. Maxim," of Maxim Magazine.
Why change the name? The success of making Pool Party Weekend the official holiday of Las Vegas is a goal of the event's founder, Owen Gonzales. The strategic move ensures greater market penetration because of the instant recognition of the event by the name. The result of the name change has caused thousands to register. The goal of "VEGAS Pool Party" is grow a poolside cabana party that started in 1996 into the next major holiday in the United States. It's like Mardi Gras in the summer, except, this is the only holiday where people spend an entire year in fitness centers and gyms getting their body ready to show it off at the pool.
Top models from around the world have registered for the annual Cover Model Contest where total cash and prizes are over $25,000. The grand prize is $2,500 cash, a cruise to the Bahamas, private scuba lessons and a photo of the winner on the cover of MAX Sport & Fitness magazine. Celebrity judges include Joe Wells, CEO of Max Muscle and Michael Carr, President of Greenspun Media, Publishers of Vegas Magazine, Las Vegas Weekly and vegas.com.
A $100 presale VIP Ticket to this event includes admission to a private party at the House of Blues on Friday, August 6 with guest recording artists and top disc jockeys from San Francisco, Los Angeles, Orange County and Las Vegas; and access to the Pool Party holiday event on Saturday, August 7 at the Treasure Island Hotel with a six (6) hour open bar. Presale general admission tickets to the Pool Party Weekend holiday start at $25 and include access to both events. This is one can't miss summer event!
For more information, contact: (714) 658-1033 or [email protected]
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