PFSweb Brews E-commerce, Supply Chain Support for FLAVIA® Beverage Systems - PFSweb to Provide Ecometry Order Management, Full Suite of Direct Marketing Services for Mars, Incorporated Company

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FLAVIA® BeverageSystems of West Chester, PA has chosen PFSweb, Inc., (Nasdaq: PFSW) a global provider of integrated business process outsourcing solutions, to provide e-commerce, direct marketing, supply chain support and fulfillment for the supplier of beverage systems and gourmet coffee. The terms of the contract were not disclosed. Flavia is an affiliate company of Masterfoods USA, a Mars Incorporated company. PFSweb's software and services will be teamed with the Ecometry Corporation's Ecometry suite of software solutions for direct marketers.

PLANO, TX (PRWEB) August 2, 2004 –– PFSweb, Inc. (Nasdaq: PFSW), a global provider of integrated business process outsourcing (BPO) solutions, will provide e-commerce, direct marketing and supply chain support for FLAVIA® Beverage Systems, a West Chester, Pennysylvania based supplier of beverage systems and gourmet coffee, tea and other hot beverages. FLAVIA Beverage Systems is an affiliate company of Masterfoods USA, a Mars, Incorporated Company.

Under the agreement, PFSweb will deploy many of its direct marketing services including customer contact; full direct marketing systems functionality via its Ecometry solution; warehousing; reverse logistics and fulfillment operations.

"Our agreement with FLAVIA Beverage Systems is an excellent illustration of our complete direct marketing package in action," said Mark Layton, senior partner and chief executive officer at Plano, Texas-based PFSweb. "By combining PFSweb's traditional e-commerce and supply chain services with the Ecometry suite, FLAVIA Beverage Systems and other companies can outsource their direct marketing initiatives and benefit from industry-leading software and services without having to make a costly technology purchase.

"Our company growth continues to accelerate with each new client win, with FLAVIA Beverage Systems being the latest. Our new-business activity continues to be strong, and we are working to close new business deals and to reach sustainable profitability," he added.

FLAVIA Beverage Systems ( is the pioneer of Brew-by-Pack and a global leading refreshment system provider, with two beverage system models for offices and a range of gourmet coffees and teas. The company chose PFSweb for its complete supply chain solution and its track record with other direct marketers.

"PFSweb's direct marketing capabilities provide the services we need to effectively run the sales operations and fulfillment for our Web site," said Rod Ofte, North American Market Director at FLAVIA Beverage Systems. "Inclusion of the Ecometry Suite is a huge differentiator between PFSweb and its competition. That, coupled with the company's stellar track record for e-commerce, order fulfillment and customer contact services, provides the most inclusive solution available."

Companies using direct marketing are taking notice of PFSweb's service offering, which was recently enhanced by a partnership with Ecometry Corp.

"Our partnership continues to be a valuable arrangement for both Ecometry and PFSweb," said John Marrah, president of Delray Beach, Florida based Ecometry. "The mixture of our Ecometry software with PFSweb's supply-chain knowledge and services is an undeniably powerful solution for direct marketers."

The Ecometry Commerce Suite offers an array of Internet-based, customer-focused applications that are fully synchronized across multiple business servers. The software's front office applications, fully integrated with the back office system, are arranged around a central customer database, providing a single view of each customer across the entire enterprise.

Known as the "brand behind the brand," PFSweb provides seamless, transparent supply chain management for its Fortune 500 and Global 1000 clients. The company’s direct marketing clientele include CHiA'SSO, Smithsonian Business Ventures, and

About PFSweb, Inc.

PFSweb's comprehensive outsourcing solutions provide proven, fast and secure business infrastructure to enable traditional and e-commerce strategies. PFSweb solutions include: professional consulting services, e-marketplace logistics, order management, web-enabled customer contact centers, customer relationship management, international distribution and fulfillment services, reverse logistics, billing and collection services, kitting and assembly services and ERP information interfacing utilizing its Entente SuiteSM.

PFSweb develops and deploys integrated business infrastructure solutions and fulfillment services for Fortune 1000, Global 2000 and brand name companies, including third party logistics, call center support and e-commerce services. The company serves such notable clients as Dupont Fluoroproducts, Hewlett-Packard, IBM,, Pfizer, Inc., Raytheon Aircraft Company, Roots Canada, Shell Energy Services Company, Smithsonian Institution, Xerox and other brand name companies.

About FLAVIA Beverage Systems

A world's leading Brew-by-pack hot beverage refreshment system, FLAVIA® Beverage Systems has been satisfying the individual tastes of coffee and tea drinkers for 19 years. The FLAVIA® Beverage System is found in more than 65,000 outlets in North America and opens a FLAVIA® "café" in a home or office every 30 minutes. FLAVIA® Beverage Systems is a registered trademark of Mars, Incorporated, known for brands that include M&M'S®, SNICKERS®, UNCLE BEN'S® and MILKY WAY®. For more information and an online demonstration of the system and the patented filterpack technology, visit (Information Provided by FLAVIA® Beverage Systems)

Corporate contact: Karen Adolf, Trade Marketing Mgr., 610-719-2373,

The matters discussed in this news release, particularly information regarding future revenue, earnings, business plans and goals, consist of forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are subject to and involve risks and uncertainties, which could cause actual results to differ materially from the forward-looking information. Such statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially. The Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking information contained herein is subject to the risk factors and uncertainties described in the Company's filings with the Securities and Exchange Commission, which risk factors and uncertainties are incorporated by this reference as though fully set forth herein.

To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit our website at PFSweb is a registered trademark. Entente Suite is a service mark of PFSweb. All rights reserved.

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Preston F. Kirk, APR
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