Oregon Publisher Gets Behind the Scenes of the Mom Business Boom
New business series provides a visual behind-the-scenes how-to for mom entrepreneurs seeking advice on branding, packaging, promotion and publicity. "Media Maven Mom" stories feature products on Oprah, Dr. Phil, the Today Show, The Early Show, The John Walsh Show, 48 Hours, Sex and The City®, Regis & Kelly, TLC, QVC, and in numerous national women’s magazines.
Deadwood, OR (PRWEB) August 4, 2004 -- We see mom entrepreneurs and their products in the spotlight every day on shows like Oprah, Dr. Phil, the Today Show, The Early Show, 48 Hours and more – some of them are millionaires, some are average moms – how did they get there? How do mom inventors get their products on Sex and The City®, Regis & Kelly, TLC, QVC, and in national women’s magazines? A new business series peeks into the home offices of mom entrepreneurs and shows exactly how they branded their businesses, packaged their products, and landed major publicity.
After a successful year online, Nancy Cleary recently took her e-magazine for work-at-home moms to press and released the first four of the series, "The Best of Mom’s Business Magazine - Volumes 1-4." The books highlight: “Media Maven Mom” stories showing how ordinary moms get major promotion, “Mom’s Business Makeovers” featuring powerful brand transformations which elevate both a mom’s esteem and her income, plus excerpts, interviews, and lots of examples of the trials and tribulations, as well as the successes and celebrations, of juggling business and family.
Maria Bailey, author of "Marketing to Moms: Getting Your Piece of the Trillion Dollar Market," states in the Foreword of Volume 4, “Fear can be the greatest obstacle facing any business owner – nothing takes you over the hurdle easier than the right information. Mom's Business Magazine has provided thousands of mom business owners with valuable information and insights. The value in its content comes from the women who contribute to its pages. Nancy Cleary is one of the most talented and wise entrepreneurs around – her hands-on knowledge of business issues helps mom business owners avoid some of the pitfalls that cost money, time and energy.”
Mom-business owner Sarah Zeldman, a Life Balance Coach in New York, reviews: “These books have everything that a mother who is considering starting, or growing, a home business could want or need. You will be informed. You will be educated. You will get motivated. You will be inspired! All that plus invaluable ideas and resources. If you are looking to start a home business, or you have one, you will use these books as a reference for years to come.”
Cleary has been an advocate for entrepreneurs since launching her home-based graphic design studio in 1993 when she relocated to the Pacific Northwest. After the birth of her daughter in 1998 Cleary founded Wyatt-MacKenzie Publishing, named for her two children, and began focusing on the work-at-home mom market. A collaboration with Home-Based Working Moms (HBWM) founder Lesley Spencer in 2001, “The Mom’s Work-at-Home Kit,” has helped thousands of moms turn passion to profit. Wyatt-MacKenzie's 13th book, “I Love My Life: A Mom’s Guide to Working from Home” by Kristie Tamsevicius was featured in 111 Barnes & Noble Stores across the country in September of 2003 and continues to sell around the world. In January of 2004 Cleary helped Maria Bailey launch “Today’s BlueSuitMom Magazine” catering to executive working moms with Cleary’s column on working from home.
The Best of Mom’s Business Magazine Vol. 1 - 4 (Wyatt-MacKenzie Publishing OCT 2004) by Nancy Cleary are available at Amazon.com.
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