Industry Leaders Create Alliance to Help Kids: The Brainy Baby LLC and Prevent Child Abuse America Launch New Partnership to Support Child Abuse Prevention Efforts Nationwide

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To help raise awareness of and funding for child abuse prevention efforts nationwide, Prevent Child Abuse America announced today a new partnership with The Brainy Baby Company, a producer of award-winning educational videos and DVDs for babies, toddlers and pre-schoolers.

To help raise awareness of and funding for child abuse prevention efforts nationwide, Prevent Child Abuse America announced today a new partnership with The Brainy Baby Company, a producer of award-winning educational videos and DVDs for babies, toddlers and pre-schoolers.

Brainy Baby will contribute 10 percent to PCA America from the sale of every buy one, get one free DVD package between now and September 30, 2004. To take advantage of this offer, customers need only enter this code -- BBPC1 -- upon checkout when shopping on http://www.brainybaby.com or placing an order at 877/455-BABY.

“We are proud to partner with such a reputable and important organization as Prevent Child Abuse America,” says Dennis Fedoruk, president, The Brainy Baby Company LLC, based in Atlanta, Georgia. “It’s been proven by child development experts that children’s minds are sponges that can absorb all sorts of wonderful information if given the chance. And that’s what PCA America does; it helps to give children the chance at a healthy, normal life.”

Funds generated through this campaign will support PCA America’s child abuse prevention programs, which reach into 46 states, the District of Columbia and Canada, helping upward of 100,000 families annually.

“Our programs are designed to help parents understand the importance of their child’s first few years and develop the tools necessary for dealing with the joys and challenges of raising children,” says John Holton, interim president and CEO, Prevent Child Abuse America. “That is why we’re so honored to welcome The Brainy Baby Company as our newest partner in prevention.”

Brainy Baby became the first company to pioneer infant educational videos with the 1996 development and release of the dual titles, Brainy Baby Left Brain and Brainy Baby Right Brain. These 2 videos, which together inspire whole brain thinking, were a breakthrough in the baby video industry. The company now has 30 SKUs, which include 13 different video/DVD titles, as well as 6 Brainy Baby Music CD's, and a long list of Brainy Baby licensed books, toys and games. The company plans several new video releases in 2005.

The Brainy Baby Company was built to provide a solid, quality, educational base of educational products specifically for infant, toddler and pre-school children ages 6 months to 5 years, as well as providing a solid brand to extend throughout major markets. Each Brainy Baby video is 45 minutes long and designed for the parent a child to watch together. Carefully crafted with a creative mix of reality-based visuals, real children and colorful graphics, combined with both classical music and fun, kid-friendly songs, the programs are creatively paced for your viewers to capture the child’s attention, and then allow for “teachable moments” to occur.

Brainy Baby videos and DVDs have received rave reviews and over 30 awards from such prestigious organizations as Dr. Toy, Parent’s Choice, The National Parenting Publications of America, KIDS FIRST!, The Dove Foundation, and more. Parenting Magazine included Brainy Baby on their “Best Kid Vid of the Year” picks in 2003.

Founded in 1972 and named one of the top 100 U.S. charities by Worth magazine for two consecutive years, Prevent Child Abuse America has led the way in building awareness, providing education and inspiring hope to everyone involved in the effort to prevent the abuse and neglect of our nation’s children. Working with chapters in 38 states and the District of Columbia, we provide leadership to promote and implement prevention efforts at the national and local levels.

Contacts:

Brainy Baby

Andrea Blain

Andrea Blain Public Relations

847-933-9884

ablain@aol.com

Julie Rowe

Prevent Child Abuse America

312/663-3520 x841

jrowe@preventchildabuse.org

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