Low Turnover is Great Unless it’s Tiger Woods Who Quits Your Golf Team

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New Book by Author John Sullivan Rethinks How Businesses Attract and Retain Employees

Low Turnover is Great Unless it’s Tiger Woods Who Quits Your Golf Team

New Book by Author John Sullivan Rethinks How Businesses Attract and Retain Employees

August 3, 2004 – Pacifica, CA – Forced rank employees. Fire the bottom five percent. Keep pay at risk. Prioritize the positions with the most importance to success. Greater rewards for top performers. Constructive confrontation. These and more are the tools advocated by recognized author and speaker Dr. John Sullivan in challenging today’s businesses to develop a “performance culture,” a critical need in light of a potential worker shortage and turnover crisis that will accompany the return of a healthy economy.

Rethinking Strategic (2004, Published by CCH Incorporated) HR takes a forward-thinking look at building a smarter, more powerful HR system in any organization. It’s aimed squarely at corporate human resources departments who underestimate the importance of their work to an organization’s bottom line. As a projected workforce crisis looms, more and more departments are being asked to think and act strategically, but find themselves trapped in decades-old comfort zones and don’t know where to begin.

Sullivan’s book addresses the issues of recruitment and retention that will increasingly become vital to U.S. companies as the nation’s workforce – experiencing a revitalized job market after years of cutbacks – prepares to seek greener employment pastures. Throwing out conventional approaches, Sullivan provides a hard-hitting guide to 21st Century strategy that will challenge HR professionals and their leaders to think in bold, new ways. A key element of the book’s essays revolves around treating top performers as the stars they are, rather than lumping them into the remaining average workforce for equality’s sake.

“Low turnover is great,” Sullivan explains, “until you realize it’s Tiger Woods who has left your golf team.” His volume explains how a performance culture will inherently attract and retain the relative few top talents who drive the majority of a business’ results.

In later chapters, he shows how HR can increase productivity and impact business objectives. Included are tools for not only building a performance culture, but developing and using metrics to measure an organization’s success with employees. Provocative concluding chapters cover “fact-based” decision-making, and the “CEO questions from hell” that any HR expert should be able to answer.

“This book is incredible – it should be required reading for every HR person in America,” says William Taylor, founding editor of Fast Company magazine. “There are fantastic ideas and even better hands-on tools . . . it’s so simple, it's laughable if people don't use this.”

Rethinking Strategic HR is published by CCH Inc. and available at http://onlinestore.cch.com/default.asp?productID=2530 or via phone at 800-248-3248.

NOTE – For interviews with Dr. Sullivan or to request copies of the book, contact Elrond Lawrence at (831) 757-9100.

About the Author
A noted author, speaker and internationally-recognized visionary, Dr. John Sullivan helps channel organizations along a path towards world-class HR strategy development and execution. With expertise in recruitment, retention, employment branding and HR strategic planning, Dr. John Sullivan works to help HR deliver a competitive advantage to their firm. He does this through consulting, speaking, and writing books. With 30+ years of experience, Dr. John Sullivan has trained over 3,500 managers worldwide.

Dr. John Sullivan is currently Professor of Management at San Francisco State University. Prior to this, he served as Chief Talent Officer of Agilent Technologies. He has published five books.    

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This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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