Apex Pacific Launches Dynamic Bid Maximizer v3.0: New Automated Pay Per Click Bid Management Solution

Apex Pacific Pty Ltd., a leading Internet Marketing Software developer, released a new version 3.0 of Dynamic Bid Maximizer - an ultimate Pay-Per-Click bid management tool. The software is available in two versions - Overture and Advance supporting Google Adwords, FindWhat, Kanoodle, Enhance and Espotting and other major PPC search engines.

Sydney, NSW (PRWEB) August 5, 2004 -- Apex Pacific Pty Ltd., a leading Internet Marketing Software developer, released a new version 3.0 of Dynamic Bid Maximizer - an ultimate Pay-Per-Click bid management tool. The software is available in two versions - Overture and Advance supporting Google Adwords, FindWhat, Kanoodle, Enhance and Espotting and other major PPC search engines.

Recent studies have shown that a Pay-Per-Click (PPC) concept is one of the most effective way to capture top search result positions. This new trend in the search engine market required a proper PPC bid management strategy in place in order to gain a control over keywords bids.

According to Nielsen//NetRatings July 19, 2004, reports that "growth in demand for paid search advertising outpaces groth in supply, leading to higher prices and threatening to slow in the groth of search advertising."

Dynamic Bid Maximizer was developed to help PPC bid advertiser to manage and optimize keywords bids fully automatically. This helps webmasters to reduce time-wasting caused by constant manual checking and to increase their ROI.

A major improvement in the new version 3.0 is that it supports Google Adwords. Google Adwords works different from other PPC engines such as Overture and FindWhat, logically, you can not control when your advertising listings are shown and what position you are showing. Google will display your advertising link on Google randomly, your position are depended on your daily cap, your MaxCPC, your current position and Click Thru Rate, to manage your keywords on Google is a big challenge and time consume.

With BidMaximizer for Google, it allows you to control when and where your AdWords listing are showing, it allows advertiser to bid to the #1 position but spend less money, it will make sure your Google Adwords advertising are showing all the time and maintain your desired position. The program will adjust your position and bids automatically according to your settings, so that the advertiser can spend less money but achieve higher position. It will also allow advertisers to monitor their CTR, Bid Cost and Budget, Conversion Rate and Cost/Consersion rate.

Other features are included in the new version is that you can add and remove keywords to and from Overture directly, you can set your account offline during a specified time and turn it on at another time. You can specified two positions at diferrent time period. For example, you can set up the program to bid to #1 position between 8:00AM - 19:00PM, and then bid to #5 position or turn your keywords offline during the night time. You can also choose to bid to #1 position from Monday to Friday bit turn your keywords offline at the weekend.

The Enterprise version of the program allows marketing or advertising company to manage their customers accounts. The program can be configured to generate a bidding report and send to their customers automatelly.

Other Key-features include:

1/ automatic bids maintenance
Dynamic Bid Maximizer monitors your keyword bids everyday and keeps your desired position. It updates your Engine data file automatically so your engine data are always up to date. You receive a notification via e-mail whenever your position is dropped.

2/ keywords management
The program has a smart keyword builder" function that helps you generate more relevant keywords by allowing you to retrieve them from the search engines. It also exports keywords and ranking results to Microsoft Excel spreadsheets.

3/ keywords testing
You can try-out several keywords and find out their status in the search engines before you actually use them. This feature will enable you to carefully choose the keywords you want without messing around with your account.

4/ competitors monitoring
You can monitor your URLs against your competitors ranking and also monitor yours and your competitors current bid amounts and your position.

5/ instant reporting
The software lets you get instant reports on your ranking, bids, investment ratio and keywords that allows you to make quick decisions in your investment.

Dynamic Bid Maximizer ensures that PPC campaigns provide sufficient return to justify the amount of advertising spend. The proven results shown that this way businesses can save up to 85% of current bidding cost on PPC search engines.

About Apex Pacific
Apex Pacific Pty Ltd is a consolidated software producer that has been successfully operating over the Internet since 1998 with the aspiration of making Internet marketing easier for webmasters and website owners. The Dynamic Software Range includes all the Internet marketing and web promotion tools needed to effectively promote a website on the Internet, from search engine submission to keyword bid management, email marketing and link promotion tools.

Contact
Ivana Giardi
Apex Pacific Pty Ltd.
Suite 2, Level 1
6-8 Crewe Place, Rosebery NSW 2018
Australia
Phone: (02) 9662 3433

http://www.apexpacific.com

# # #