KaZaZZ! Personalized Search Matches Consumer Interests within Search Process

KaZaZZ! Adds Intelli-Match Personalized Search Technology to Home Page

Dallas, TX (PRWEB) August 5, 2004 -- Today, KaZaZZ! announces that it has added Intelli-Match Personalized Search technology to its home page. The innovative new search technology gauges consumers search interests based on their search activity and provides related search suggestions within the consumers search box during subsequent visits to KaZaZZ! For example, a search for NBA Playoffs" on KaZaZZ! would generate sports related search suggestions during the consumers next visit to the search engine. To keep pace with consumer's changing search interests, the new technology continuously updates itself to match the consumers new search preferences. To avoid privacy concerns, the Intelli-Match search technology was designed to work without storing any personal search information within its databases.

A lot of great work has been done to generate reliable back-end search results. However, little work has been done to address the upfront consumer search experience, " Says Karl Hall, CEO of KaZaZZ! Intelli-Match attempts to close this loop by maximizing the upfront consumer search experience," Hall said.

To find out more about Intelli-Match Personalized Search, visit KaZaZZ! at www.kazazz.com.

About KaZaZZ!
KaZaZZ! is a search technology company founded with the purpose of creating content that consistently permeates the human spirit. KaZaZZ! Search, the companys signature online property, offers several unique online tools and is used by consumers around the world. KaZaZZ! is headquartered in Dallas, Texas.
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