Choice Hotels International Region 12 Marketing Co-Op Selects Meandaur to Launch Comprehensive Online Marketing Campaign

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Choice International Region 12 Marketing Co-Op has selected Meandaur to operationalize a new search engine marketing program.

Meandaur Inc., a full-service digital marketing consultancy specializing in search marketing, announced today it was selected by Choice Hotels Region 12 Marketing Co-Op, a franchisee group of approximately 300 Choice Brand hotels in the states of Arizona, California and Nevada to provide a comprehensive online marketing solution for the Co-Op membership.

Meandaur has already begun creating the program which will leverage several micro sites to promote the properties within the Regional Marketing Co-Op. These sites will consist of a "Go West" portal, which will provide detailed information about the events and destinations within the three state areas, and will serve as the primary marketing vehicle. Other sites will promote the hotels which are pet-friendly, cater to groups and meetings or are particularly well suited for families. The campaign will leverage search engine optimization, paid search campaigns, XML Trusted Feeds through the Overture Site-Match Exchange program among other tactics to drive reservations.

"We chose Meandaur because of their long history of success within the travel vertical and because of the results oriented approach," said John Wang, Chairman of the e-Commerce Committee for the Choice Region 12 Marketing Co-Op.

Meandaur currently provides interactive marketing services to clients Great Expectations Dating Centers, Wyndham Hotels, Omni Hotels, LA Weight Loss Centers, and Price Waterhouse Coopers. The full-service agency also provides search engine optimization services to more than 50 clients including IN-SINK-ERATOR, eScore Education, PK Ware and Bridgestone Firestone.

About Meandaur:

Meandaur is a leading web solutions consultancy providing outstanding value to our clients since 1996. Meandaur's mission as a company is to provide our customers with Internet solutions for increasing revenues, reducing costs, and gaining market share. Meandaur's compressive suite of services include: search engine optimization, complete Internet marketing programs, application development, web site & database design & deployment, e-mail marketing, streaming media, strategy consulting & managed hosting. To learn more about the products and services Meandaur offers, please contact Brad Bauer, Director of Business Development at 888-632-6328 or visit

Meandaur executives will be speaking during the new Travel Vertical Session at the Jupiter Media Search Engine Strategies Conference in San Jose on Tuesday, August 3, 2004. Meandaur is a proud member of SEMPO.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn are registered trademarks and service marks of Choice Hotels International, Inc.

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Brad Bauer
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