Keyline Licensing Expands Offerings & Brings Pan-European Licensing Support To U.S. Licensing & Entertainment Properties

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Keyline Licensing is realizing strong growth in 2004 and, with its network of local licensing and merchandising affiliates across Europe, is set to offer hands-on pan-European support for U.S., Australian and Asian-based intellectual properties in need of local market expertise across Europe.

Keyline Licensing Ltd. is realizing strong growth in 2004 and, with its network of local licensing and merchandising affiliates across Europe, is well positioned to offer hands-on pan-European support for U.S., Australian and Asian-based intellectual properties in need of local market expertise across Europe.

Sariah Smalley, President, said, “Keyline has experience considerable growth in properties under management and is ready to bring its hands-on expertise and local market capability to companies and intellectual properties seeking expansion into Europe. Keyline’s market knowledge is especially important at a time when understanding local preferences and market dynamics is more vital than ever for U.S. companies seeking a foothold in Europe.”

Keyline, with full turnkey locally focused licensing support, is headquartered in the City of St. Albans, London. Keyline’s website is http://www.keylinelicensing.com. Smalley added, “Keyline brings a global perspective and support to high potential intellectual properties, while maintaining hands-on expertise in local markets. The combination positions us for growth in a global business environment.”

Licensees of Keyline properties range from toys and publishing to apparel, food and other product categories, including entertainment from television and DVD's. Keyline Licensing, part of The Keyline Group, represents companies’ brands and intellectual properties from which it develops and manages licensing programs focused on building long-term brand success in selected markets. Keyline works with brand and property owners to build business and leverage market knowledge, while creating lucrative retail and consumer focused licensing support.

With a growing portfolio of intellectual properties under management, Keyline represents:

  • amazing baby™ is a popular child development baby brand with touch and play books.
  • UniForm® and its UrbanWear label of fun societally themed designs, including Tuck n' Dibs, and other uniquely British apparel images as Doodle, Safe-T UniForm, and DJ:SBR.
  • Sweet Punk©, the anime characters so popular with girls.
  • The Mole Sisters©, a 2D preschool animation TV series on Discovery Network UK and Tree House TV in Canada, based on the exquisitely illustrated children's books by Roslyn Schwartz.
  • Planet Plop™, a book series for new and early readers, and Party Animals™ from Phew!, the London-based character and property creators specializing in the children's and family market.
  • TonyCraze.com, the respected U.K.-based financial expert known for his hot stock picks and media profile on important financial issues regarding corporations listed on the London Stock exchanges.
  • Barcode Cats™, with their barcode whiskers, The Funky Pirates© and Animal Santa Claus©, from Seikodo Corporation, created by Yukiyoshi Tokoro, a leading animator in Japan.
  • Adventures of The Spud Chicks© from Scott Robertson Spud Patch creation.
  • Kuddo the Koala© from Kuddoland Pty. Ltd.
  • The Corporate Circus™, a gift and educational property from Adela Polin's book.
  • Shangers©, based on the amazing story of Teaopolis, where Princess Teana hosts tea parties.
  • Just Jamie© is based on the fantastic animated world of a 12 year-old girl.

In addition to its brand and property rights business, Keyline's consulting clients roster has included: Target Entertainment, LBD, Collingwood O’ Hare, Flextech TV and The Licensing Syndicate. Keyline has also consulted on licensing projects for RSPCA Perfect Pets, Meg & Mog, Yoko! Jakamoko! Toto!, Gordon Gnome, Fetch the Vet and Footballers Wives, among others.

Keyline was founded in 2003 by Sariah Smalley, who previously held senior management positions at Marks and Spencer, MCA Universal Studios, Link Entertainment and ITEL, and brings retail, entertainment and licensing perspective to the licensing assignments of Keyline.

For information about Keyline:

Web Site: http://www.keylinelicensing.com,

Telephone: 011 44 (0) 8702-404-629

E-mail: info@keylinelicensing.com

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