Carroll Beach, Nationally Known Credit Union Executive, Affiliates with Leading Overdraft Vendor Floyd & Associates

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Carroll Beach, President and CEO of the Colorado Credit Union System for 30 years, has established a formal advisory-consultative relationship with John M. Floyd & Associates of Houston, the leading creator of automated check overdraft programs for financial instituions.

Carroll Beach, who retired three years ago after 30 years as president/CEO of the Colorado Credit Union System, has contracted with John M. Floyd & Associates (JMFA) of Houston to formalize his advisory and consultative capacity with the firm.

JMFA, a profitability consulting firm to depository institutions, has established nearly 700 overdraft privilege programs at banks, thrifts and credit unions nationwide. CEO John M. Floyd called the expanded affiliation “a true win-win arrangement that will increase Carroll’s involvement in our success.”

“I’m delighted to be associated with a firm which enjoys such wide recognition and endorsements within the credit union system,” said Beach, who will continue as president and CEO of Beach Resource Group/Credit Union Service Corporation, based in Duluth, GA.

“JMFA is known nationally for its training, incentive and earnings enhancement programs, as well as its product, CRM, pricing and technology improvement consulting services. Its JMFA OVERDRAFT PRIVILEGESM provides a service desired by many consumers,” he stated.

As the President of the Colorado CU System, Beach was responsible for the executive leadership of the Colorado Credit Union League, its subsidiaries and related organizations -- Colleague Services Corporation, CU Service Network of Colorado Inc. and the Wyoming Credit Union League. During his tenure, he also was president of the Credit Union Legislative Action Committee, Colorado Credit Union Foundation, Credit Union Family Insurance Services and Credit Union Advantage Automotive.

For several years Beach was CEO of SunCorp Corporate Credit Union. He has been a member of various Credit Union National Association (CUNA) committees and has served on its Board of Directors and Executive Committee. He also served on the CUNA Mutual Advisory Committee and The Credit Union Service Corporation Board of which he was chairman for four years. Most recently, he served as chairman of the board of the Credit Union House LLC.

Beach, who earned a bachelor’s degree from the University of Kansas and a master’s from Emporia State University, also served as Chairman of U.S. Central Credit Union and on many committees of the Association of American Credit Union Leagues (AACUL). He received the AACUL’s “Eagle Award,” that group’s highest member award, as well as the “Herb Wegner Lifetime Achievement Award,” perhaps the most recognized award in the credit union industry.

About Floyd & Associates:

JMFA, founded in 1973, is a leading provider of non-interest, fee income products to financial institutions. The company has installed profit improvement programs in 1,750-plus financial institutions, adding more than $10 billion in increased pre-tax earnings for its clients in 49 states and Central America. JMFA jointly markets its JMFA OVERDRAFT PRIVILEGES through contractual arrangements with state banking associations, credit union leagues and their service firms in 21 states. It is a “strategic alliance provider” with CUNA and Affiliates and is allied with Fiserv Inc.’s IntegraSys unit, a leading core technologies solutions provider for credit unions. (

JMFA OVERDRAFT PRIVILEGE(SM) is a service mark of John M. Floyd & Associates.


Steve Swanston, EVP-Sales, John M. Floyd & Associates, Houston, 800-809-2307,

Web site:; E-mail:

Carroll D. Beach, President/CEO, CUSC,; Denver tel. 303-466-5908

Preston F. Kirk, APR, Kirk Public Relations, Austin TX, 830-693-4447;

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Preston F. Kirk, Apr
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