Los Angeles Woman Entrepreneur Takes Charge Despite the Odds in Male-Dominated Professions

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Gone are the days when the computer and printing industries were male-only professions. This young lady has assumed a lead role in both industries that serve businesses around the country and around the world. Overcoming barriers to achieve that dream was not easy, but this persistent and creative dynamo and public speaker is one of the few women in the industry who does not only help herself. Her kind heart opens up to other small entrepreneurs as she helps them with their marketing and technology strategies. Why is she being sought after by small businesses and what is her secret?

It’s no secret that the technology and the printing industries have traditionally been a male-dominated field. Ceil Hansen overcame barriers, persisted in a difficult climate and has taken a larger role to establish and grow not only 1, but 2 viable businesses. As a young child in Manila, she suffered from daily doses of severe migraine headaches that were debilitating and excruciating. She found herself missing so many school days and when she started her career in the working world, it just got worse. As the years went by, she has been involved in helping other migraine sufferers overcome one of the world’s most painful diseases. Studies show that migraine sufferers are Type A personalities, high achievers, and perfectionists. Unfortunately, this disease led Ceil to undisclosed amounts of Emergency Room visits and heavy doses of powerful prescription pain killers. Ceil Hansen is still overcoming this disease to get where she is. In 1993, this entrepreneur founded and built a computer software technology training company in Southern California. In 2002, she took on another challenge by starting another company that caters to the Printing and Graphic Industry.

This down-to-earth and energetic Woodland Hills, CA-based entrepreneur communicates a strong vision for her ventures, demonstrates unwavering commitment to achieving entrepreneurial goals, overcame obstacles and withstood challenges, supported and collaborated with other women entrepreneurs to form strategic alliances and leveraged resources from the local technology community to educate herself, her team, and accelerate her venture’s success.

Ceil Hansen is President and CEO of HCW CONSULTING GROUP, a technology and marketing consulting firm advising senior management of companies on critical issues of technology and marketing operations. She is also responsible for directing the Group’s overall marketing strategies through strategic alliances with a wide resource of networks. Over the past few years, she has motivated hundreds of senior level executives, entrepreneurs, lawyers, and business development managers speaking at numerous seminars and workshops including the women’s economic development councils, business and bar associations, university seminars, women’s professional groups, small business seminars, and organizational meetings. Ceil has been personally invited to be a Guest Expert on NBC Channel 4’s segment on Credit Card Fraud. As a speaker, most of her attendees describe her as “inspiring and motivational. She’s truly an amazing wealth of information as the real TechLady in a man’s world!”

Ceil is also the President and CEO of ROTRABOSS, INC., an international manufacturer and distributor of a revolutionary, patented system that eliminates fiber cracking on bindery equipment, directing its overall global efforts.

When Ceil started Rotraboss, she had to learn about the bindery business from the ground up. Rolling up her sleeves with bindery operators on the shop floor and understanding how a big piece of machinery operates in relation to the modular unit that scores covers was the best way she can fully understand and identify with the customers’ needs. According to Ceil, “The only true way to understand the business and get respect from the operators is to work with them, and comprehend their challenges. The people in this industry are the most resourceful workers I have ever met. They are highly creative and very down-to-earth!” Despite that, her business has been challenged by segments of the industry that were resistant to change. But things are taking a turn for the better because Ceil never gave up and eventually is getting more and more contracts signed with binderies and trade printers. Rotraboss, Inc. has since shipped its revolutionary Covercrease USA System line of creasing systems and products to Canada, Australia, South Africa, Italy, Germany, the Philippines, the Middle East, China, Ireland, India, Australia and to most of the states in the U.S. Ceil attributes her success in this male-dominated industry as she places the ultimate importance on her #1 secret: Persistence and listening to what the customer does NOT say. At one of her recent endeavors, Rotraboss, Inc. exhibited at the largest international trade show for the printing industry in Dusseldorf, Germany. Ceil was one of the few women executives making decisions on capital expenditures at the Trade Show, closing deals with multi-billion dollar manufacturers and negotiating with presidents and heads of commercial vendors & printers from all over the world. Top level executives from all over the world were impressed by her professionalism and charisma that they offered her business opportunities she never imagined she’d acquire.

She is glad to see more and more women entering both industries. She feels that companies can have more “female-friendly” executive environment. How? Women in high positions with children want to have the luxury of spending more time with them. The rewards of having these quality employees include a high level of loyalty and commitment to these companies. Ceil is a mother of a 10-year old little girl named, Jasmine.

What does Ceil do in her spare time? Volunteering her expertise mostly to Senior Citizens of the Woodland Hills community at the Woodland Hills Public Library every Wednesday at 11:00 AM brings her so much joy. She enjoys showing retirees (and the young at heart) how to use the computer and how to safely surf the Internet. One of her students cancelled her dental appointment just to be a part of Ceil’s free, interactive Internet Class. According to her, “it was well worth losing my teeth over!” These senior citizens know more about Trojans, Worms, Pop-Ups, Domains and can tell you exactly where your computer’s security ports are!

In March of 2000, she was awarded the prestigious “Outstanding Woman & Minority-Owned Business of the Year/Affiliate Businesswoman of the Year” by the University of Southern California’s Small Business Development Center and its Business Expansion Program, USC’s Minority Business Program and the National Association of Women Business Owners.

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Roger Gerrish




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