Syslore and NYC.com Announce Signed Agreement

NYC.com has selected mCorrection fuzzy matching software to enhance its localized search and directory service which targets New York City metropolitan area. NYC.com 's comprehensive search and directory services are currently available via the Internet and will soon also be available to mobile platforms. The newly revamped NYC.com site incorporating mCorrection is scheduled to "go live" in the fall 2004.

New York, NY; Helsinki, Finland (PRWEB) August 9, 2004 -- NYC.com has selected mCorrection fuzzy matching software to enhance its localized search and directory service which targets New York City -- a market of over 12 million people in the most important metropolitan area in the United States. NYC.coms comprehensive search and directory services are currently available via the Internet and will soon also be available to mobile platforms. The newly revamped NYC.com site incorporating mCorrection is scheduled to go live" in the Fall.

With NYC.com, Syslore will introduce into the US its next generation" mCorrection search technology -- an advanced neural networking fuzzy matching & error correction software solution which is faster, more accurate and more scalable than any other existing or commercially available search technology. NYC.com is in the process of integrating mCorrection as a core component of its search engine & directory services portal to deliver superior performance to better exploit the next wave" in search sector trends -- localized search" -- while serving New York, one of the worlds largest & most important media & technology markets.

mCorrection technology is more robust, scalable and accurate

With mCorrection, Syslore offers a more robust, highly scalable, and significantly more accurate search, matching and error correction capability than any other commercially available search engine. mCorrection provides NYC.com with notably superior performance at a time when the commercial importance of localized search and the technical advantages of advanced fuzzy matching and neural networking technology is increasingly significant.

mCorrection is an intelligent fuzzy matching software platform that automatically corrects for misspellings, word and letter ordering mistakes, as well as syntax errors frequently made by directory users while searching for information.

Today one of the most significant service related problems is considered to be information retrieval since most query platforms cannot properly manage or tolerate errors, a problem which is compounded by the fact that the correct spelling of a word can be hard to remember and misspellings are common. mCorrection addresses this problem area with its unique and proprietary intelligent error correction capability which offers compelling new features and functionality to both solution providers as well as users who are often unable to complete even simple searches due either to input related errors and/or differences in the way a query may be formulated and how the stored data itself being searched is configured.

mCorrection, developed by Syslore Ltd., is based on advanced mathematical algorithms whose unique features include language independent solutions and outstanding scalability even when used with extremely large or complex multi-field databases.

mCorrection at the forefront of next generation" search related trends

Syslore believes that NYC.coms exclusive focus on next generation localized" search represents one of the most dynamic & robust commercial growth areas in the search sector today -- and provides an ideal showcase for mCorrections advanced fuzzy matching software which is at the forefront of next generation search related technology.

mCorrection will enhance a number of NYC.coms existing application areas with increased functionality, performance & accuracy in addition to greatly improved ease of use. Information will be easier and faster to find for all Internet based directory services, where any inexact or otherwise ambiguous queries are corrected for in real time by mCorrection. As NYC.com extends its services across mobile platforms, the need for a fast, accurate and real time fuzzy matching and error correction capability such mCorrection also increases dramatically.

NYC.com deployment Represents First Step in Syslores US Expansion Strategy

The just executed deal with NYC.com represents the first step in a newly formulated strategy by Syslore to penetrate N. America and to set up operations in the United States to exploit the largest IT market in the world where the sheer volume of data and related data-centric needs -- and therefore the resulting demand for a best of breed" data matching & error correction product such as mCorrection -- are increasing exponentially, thereby creating a well defined market opportunity for the Company and its market leading technologies.

About NYC.com
NYC.com is the leading localized search engine service provider in New York City metropolitan area. NYC.com enables users to find contact information by providing directory services regardless of time or place. The directory services provided by NYC.com include the yellow pages of New York City. NYC.com serves more than 400 000 search requests per month and is growing rapidly. The newly revamped NYC.com portal utilizing mCorrection is scheduled for re-launch this Fall.

About Syslore
Syslore's market leading technology is based on many years of advanced mathematical and algorithmic research & development undertaken at the Helsinki University of Technology (HUT), a globally recognized leader in the fields of fuzzy matching and neural networking. The Syslore team combines cutting edge scientific expertise with extensive software industry experience gained from multinational entities including Oracle and Nokia. Syslore is headquartered in Finland and has local operations in the United States.

For more information:
Janne.Riihinen, 212-717-9795, janne.rihiinen@syslore.com
Anthony Guccione, 212-717-9795, anthony.guccione@syslore.com
For more information on mCorrection products and Syslore Ltd: http://www.syslore.com
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