(PRWEB) August 16, 2004
Wholesale Furniture Brokers (WFB) announced on August 4th the buy-out of technical partner and shareholder Sequestra Solutions Inc.(http://www.Sequestra.com). WFB founders Sunny Dhaliwal, Sergei Tashlikowich and Dave Zirnhelt bought out Sequestra's stake in Wholesale Furniture Brokers for an undisclosed amount. When asked to comment on the decision, WFB President, Dave Zirnhelt stated, "WFB wouldn't be where it is today without the contributions of Sequestra Solutions but the goals of the two companies simply grew in different directions. In the best interest of both businesses, an amicable agreement was reached."
Now, SilverServers Inc. is the sole provider of technological applications for http://www.GoWFB.com, helping the expanding company meet the demands of their growing customer base. "SilverServers has far surpassed any professional expectations we could have had of them", says Sean Power, Director of Information Technology for WFB. The new site has additional features that the old site was simply unable to support, giving WFB customers additional options in getting immediate information.
The enterprise level solutions that Sequestra provided have been replaced with open source software. "The open source community is built on businesses like us who share our solutions and successes in order to create better products. By working together we can create the best products, and the best value for our dollar, which helps keep our costs low and results in added savings for our customers", adds Power. This, and many more features, is making http://www.GoWFB.com a fast growing hotspot in the online furniture market.
The change from the old site to their new site has improved customer navigation and increased the ease of shopping for furniture online. According to an independent measure of site speed by Alexa.com, http://www.GoWFB.com is much faster than its' predecessor, http://www.WholesaleFurnitureBrokers.com. Where http://www.GoWFB.com loads in 1.1 seconds, http://www.WholesaleFurnitureBrokers.com was at 2.1. That is almost a 100% increase in website speed which has a huge effect on the ease of navigation and customers are clearly responding. Since the launch of the new site, WFB has experienced record-breaking peaks in their daily traffic. "This is a mix of successful online marketing and, more importantly, an increase in repeat visitors", says Jeff Penner, WFB's Director of Marketing.
Wholesale Furniture Brokers created their new website with their customers in mind. "It is important to make sure that any technologies incorporated into the website must be easily accepted by the end users", SilverServers Inc. President Mickeal Maddison points out, "Our goal is to provide (WFB) with the right connections to Internet software and hardware that will make their website effective." As time goes on, WFB and Silver Servers will be constantly updating the site to meet with the demands of the growing online shopping community.
"We have a strong presence in the search engine rankings and are getting record number visitors viewing our brokers' furniture every day", says Power. This exposure makes Wholesale Furniture Brokers an active marketing program for their independent warehouse outlets across the U.S.
Wholesale Furniture Brokers (http://www.GoWFB.com) is a private company based in Kamloops, BC (Canada) and represents the online marketing for warehouse furniture outlets. Founded in August 2000, WFB started its innovative click-n-mortar services two years later.
Using the http://www.GoWFB.com web site, online advertising, and an eBay strategy, WFB produces profitable leads and sales for affiliate 'broker' locations. The warehouse outlets are not fancy, and customers know that they pay for the value of the products themselves, as opposed to expensive merchandising. Additionally, the customer has someone in his or her local community to deal with.
WFB's partner warehouse brokers are located in Atlanta, Austin, Boston, Carlsbad, Connecticut, Chicago, Cincinnati, Cleveland, Columbus, Dallas / Ft. Worth, Denver, Detroit, Fairbanks(AK), Fairfield / Hartford County, Houston, Jacksonville, Las Vegas, Los Angeles, Lubbock / Midland, Memphis, Miami / Ft. Lauderdale, Minneapolis / St. Paul, Orange County, Philadelphia, Phoenix, Sacramento, Salt Lake City, San Diego, San Francisco / Oakland, San Luis Obispo, Santa Barbara, Seattle / Tacoma, St. Louis, Vancouver, Ventura County, Washington, DC / Baltimore, and West Palm Beach. For an updated list, please visit http://Stores.WholesaleFurnitureBrokers.com
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