Syntax Groups' Olevia Brand of LCD TVs Brings Value & Affordability to Micro Center Consumer Electronics Consumers--National Debut at Micro Center Gains Rapid Consumer Acceptance

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Syntax Groups continues its market momentum for delivering high value LCD TVs at consumer-friendly, affordable prices. It's Olevia brand LDC TVs are now available at Micro CenterÂ?s network of technology stores throughout the United States.

Continuing its market momentum for delivering high value LCD TVs at consumer-friendly, affordable prices, Syntax Groups Corporation(tm), a complete vertically-integrated R&D, manufacturing and channel sales company of digital convergence consumer electronics products, today announced that its high value Olevia(tm) brand of LCD TVs are available at Micro Center’s network of technology stores throughout the United States.

Micro Center, a destination retailer designed to satisfy dedicated computer users, selected the Syntax Olevia 27-inch and 30-inch models as the first brand of HD-ready LCD TVs for their 20 nationwide locations because of Olevia’s unique, richly-appointed PC-like features at cost-effective prices. The Syntax Olevia 27-inch and 30-inch LCD TVs provide best of breed features including dual TV tuners, VGA and TV split screens, DVI inputs with HDCP, ultra-thin flat panel LCD screens, high contrast ratios, fast refresh rates and response times, and 14-16 rows of transistors for bright displays. Consumers can connect the Olevia LCD TV to a PC for watching TV or movies on one half of the display while checking email or surfing the Internet on the opposite side.        

“Syntax Olevia LCD TVs are all about value to the consumer,” said Denis Karpeles, Senior Vice President of Sales & Marketing, Syntax Groups Corporation. “These HD-ready TVs are manufactured with the same or better specifications of national brands, but for much less in price. We are delighted to be a partner with Micro Center as they penetrate a new market segment.”

“In the short time that we have featured the Olevia brand, Micro Center consumers have shown a considerable amount of interest in these LCD TVs for their breadth of functionality at a competitively low price,” said Sean Beaupre, Merchandise Manager for Displays and Notebook PCs at Micro Center.        

The Olevia LCD TVs blend high quality entertainment images, robust functionality, optimum affordability, stylish design and quality with the company’s unique customer-friendly free first-year on-site warranty service program. Competitively-priced to extend affordability to more consumers who want to experience a LCD-TV in their home or office, Micro Center is offering the Olevia 27-inch for $1499 and the 30-inch model for $1899, plus a special $50 rebate during August.

About Micro Center®

Micro Center operates twenty stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center’s distinctive features include:

·    A destination retailer designed to satisfy the dedicated computer user.

·    Uniquely focused on computers and computer-related products. In fact, Micro Center offers more computer and computer-related SKUs (over 30,000 in stock) than any other retailer.

·    The most square footage devoted exclusively to computers and computer-related items of any retailer (stores average 45,000 square feet).

·    Selection, service and sales staff expertise modeled after Nordstrom and other service-oriented retailers.

·    More upscale atmospherics than big box consumer electronics stores.

·    Innovated the departmentalized approach to computer retailing. Service levels and expertise vary to meet customer preferences by department. This means:

  •     Consultative career sales staff in hardware departments which surround staple items in the center of the store.
  •     Quick in/out shopping experience on staple items with checkouts conveniently arranged.

Micro Center store locations:

CA - Tustin and Santa Clara; CO – Denver; GA – Atlanta (2); IL – Chicago (2); KS – Kansas City; MA – Boston; MI – Detroit; MN – Minneapolis; NY – Westbury, LI; OH – Cincinnati, Cleveland, Columbus (2); PA – Philadelphia; TX – Dallas, Houston; VA – Fairfax.

For more information on Micro Center and its 20 retail locations, please visit http://www.microcenter.com.

About Syntax Groups

Headquartered in Southern California, Syntax Groups Corporation is a complete vertically-integrated R&D, manufacturing and channel sales company of high value consumer electronics and computer technology convergence products for the post-PC era. Syntax Groups maintains a competitive advantage over large Tier 1 brands due to its lower prices, lower cost infrastructure, and quick response to market dynamics. Through its joint venture company, DigiMedia (http://www.digimedia.com.tw), formed in Taiwan with Taiwan Kolin Company (http://www.kolin.com.tw; TSE 1606.TW), Syntax Groups controls a powerful end-to-end supply chain including R&D and manufacturing of backlights for its LCD TVs, optical engines for LCOS TVs, a strategic relationship with Chi Mei Optoelectronics (http://www.cmo.com.tw; TSE 3009.TW) for Olevia’s high-grade LCD panels, mass production manufacturing of LCD TVs and LCOS TVs, quality control, channel sales, marketing and distribution with a solid back-end customer support program. Syntax’ Olevia branded LCD TVs are sold though the company’s rapidly growing channel network of consumer-direct online partners, and regional and national retail stores. The company’s Website is http://www.syntaxgroups.com.

Syntax Groups Corporation and Olevia are trademarks of Syntax Groups Corporation

Contact:

Pattie Adams

Syntax Groups Corporation

(626) 363-2653

pr@syntaxgroups.com

http://www.syntaxgroups.com

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