Successful U.S. Firm Ships Cutting Edge Cold Calling Sales Training to Asia Pacific

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Live cold calling sales training workshops coming to Canberra, Sydney and Melbourne in September.

We sold more during the live calls than we invested on the training

Intellworks Sales Training International announced today that it would expand its operations into the Asia Pacific region, beginning in September 2004, to accommodate increased demand for its highly successful training program, "Cold Calling System for Sales Success LIVE Cold Calling Sales Training."

Intellworks is known throughout the IT industry as the leading provider of effective cold calling training. They have delivered training workshops to thousands of salespeople all across the world, including England, Hong Kong, France, the United States and Ireland.

The Intellworks Sales Training International Asia Pacific division will be located in Sydney, and will operate under the direction of Vic Whiteley, Vice President. Whiteley has over 30 years of experience in sales and training in the IT and data communications industries. The new location will serve the entire Asia Pacific region.

The "Cold Calling System" workshop teaches sales staff how to identify and get appointments with key decision-makers within large organizations, especially those in the Global 2000. It also teaches Intellworks' proprietary techniques for reaching decision makers, working with company gatekeepers, getting responses to compelling voice mail messages and using email combined with cold calls to increase sales.

"Since the class, we have noticed a great deal of improvement in our call statistics and quality of calls," says David M. Hooper, a Sales Support/Training Manager at EDS. "We have never had a sales class in this department that so immediately affected the bottom line of the company."

The workshops have developed a cult following among technology salespeople in the United States. Participants rave about the unique calling technique, the "live" call demonstrations and the impact of the training on their sales revenue. Some of the past attendants have even reported that the class paid for itself in deals actually sold during the workshop.

Tom Brooksher, President of NCTI, says, "We sold more during the live calls than we invested on the training," he says. "Now, that is ROI."

The workshops are designed to increase sales by reducing the fear of cold calling. They are based on a simple but revolutionary technique called "understanding comes before selling", which focuses on polite but persistent information gathering, rather than a "hard sell".

Every workshop includes a live demonstration by the trainer, using this technique to call into participants' actual prospective accounts, as well as an opportunity for participants to try out the technique in a safe environment, with the trainer sitting right by their side coaching them on what to say.

"People learn best by seeing, hearing, and doing," says Intellworks President and Founder, Ron S. LaVine. "We are the only sales training organization that conducts workshops where people get to do all three. This is what makes it so popular with salespeople."

The Asia Pacific division will host its premiere workshops September 8-21, 2004, on a special, one-time tour by LaVine. Scheduled dates include September 9-10 in Canberra; September 13-14 in Sydney; and September 16-17 in Melbourne. All workshops are open to any business-to-business salesperson but seating is limited.

LaVine, who has over 35 years of sales and training experience, founded Intellworks Sales Training International in 1997. The company's international headquarters are located in Oak Park, California. LaVine has been quoted as an expert and featured in such publications as Investor's Business Daily, Entrepreneur, SellingPower and Sales and Marketing Management Magazine.

To register for a workshop, or to get more information, in the Asia Pacific, contact Vic Whiteley at, or at +61 02-4360-1877; in the United States, contact Ron LaVine at, or 1-818-519-3852. You may also visit the web site at Interviews and photos of Mr. LaVine or Mr. Whiteley available on request.

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