Coaching.Com Selects 3D Group as Best Provider for 360-Degree Feedback

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Bay Area 360-degree feedback experts, 3D Group, expanded access to their tools and services through a partnership with Thousands of personal and corporate coaches will receive education in best practices of multi-rater feedback surveys in the Leadership Navigator series.

3D Group, industrial/organizational psychologists specializing in 360-degree assessments, announced today that their leadership development tools will now be available to graduates of, a coach training program that trains and certifies coaches, maintains a directory of coaches, and provides tools and information for both personal and business coaches.

Ms. Sheri Ross, Director of Business Development for, explained that she spent considerable time researching dozens of providers before selecting 3D Group. “We were looking for a provider of effective, comprehensive 360-degree assessments to serve our coaching community. Not only did 3D Group pass the instrument validation evaluation, they were very accommodating about providing education for our users, which was equally important to us. Our goal is to increase awareness of how valuable 360-degree feedback can be when used appropriately in coaching situations.”

More than 14,000 people are involved in’s programs, many of whom have received certification in both personal level and corporate level coaching. In addition to providing online learning programs, the company maintains a searchable database for corporations or individuals seeking a qualified coach in a specific area.

“We are very pleased with this new partnership,” said Dr. Dale Rose, President and Co-Founder of 3D Group. “One of the most important parts of a 360-degree assessment is using the survey response data to drive change and improvement. Coaching is an integral part of this process and 3D Group is a strong advocate for combining coaching with 360-degree feedback. When 360-degree feedback tools are used properly along with a solid follow-up plan, a real increase in organizational results occurs.”

Dr. Rose continued, “While many providers offer online or technology-driven 360-degree tools, the critical success factor is always how the data get used. Simply taking the survey and saying ‘now we’re finished’ gets you nowhere. 360s are best used as part of a long-term developmental process. In order to do that, you need to set up a coaching environment.”

According to Dr. Rose, the partnership with is a good fit because the two organizations have similar philosophies. “We feel that matching the tool to the long-term goals of the organization and the individual is essential, even for an off-the-shelf product. Assessment questions should be tuned to the desired outcomes, education before and after should support personal and organizational objectives, and the assessment process itself should fit into a larger development process.’s holistic approach to growth and our own work both reflect this.”

3D Group’s 360-Degree Leadership Navigator (sm) series is also available through other accredited channels such as the Society for Human Resource Management, (SHRM: and Performance Assessment Network (PAN

Available for interviews: Dale Rose, Ph.D., President and Co-Founder of 3D Group.

To schedule an interview contact: Donna Lehman 510-525-1474 or


3D Group specializes in 360-degree feedback and other employee assessment tools. They use their expertise in psychometrics — the specialized discipline of psychological testing and measurement — to deliver a wealth of objective, reliable, and easy to understand data that can be utilized in a variety of ways to improve manager and company performance. 3D Group is dedicated to helping businesses and nonprofit organizations of all sizes increase the effectiveness of their people and programs. 3D Group researchers have authored numerous publications related to employee assessment, including the “Benchmark Study of North American 360-Degree Feedback Practices, 2002 Study” and “Current Trends in 360-Degree Feedback”

More information can be found at:


Founded in 1992, the principals have been training coaches since 1988., through its coach training programs, trains 1000+ coaches per year; students are from all over North America and dozens of countries. The top countries (in numbers of students) are: USA, U.K., Canada, Australia and France. Over 12,000 coaches have received training from Coach U and Corporate Coach U. All classes are taught via telephone with curriculum, assessments and other coaching tools available to students and grads online.

For additional information:
For tools and assessments, including 3D Group’s Leadership Navigator:

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Donna Lehman
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