Columbus, Ohio (PRWEB) August 10, 2004
It's tough to lead organizations through today's troubling times. All leaders need to learn vital communications and public relations skills to help their businesses and agencies survive and even thrive in the wake of terrorist threats, economic upheaval, and rapid societal change.
Central Ohio Public Relations Society of America offers a one-day seminar to help communications, public affairs, and community relations managers of business, government, and non-profit organizations whip their communication skills and strategy into shape.
On August 19, Retired Lt. Col. Joseph V. Trahan III, Ph.D., APR, Fellow, PRSA will put both junior and experienced executives through their paces at Public Relations Boot Camp, held from 8 a.m. to 5 p.m at the Ross Auditorium in Franklin UniversityÂs Alumni Hall, 301 E. Rich Street, Columbus, Ohio 43215.
As a master instructor for the Defense Information School and consultant to the Pentagon and Department of Homeland Security, Dr. Trahan has taught thousands of military and civilian leaders across the globe to communicate with power and candor in times of peace and crisis.
"There has never been a more critical time for professional development for communications and public relations managers, given the state of world affairs," Dr. Trahan said. "The war on terrorism is going to take years. Leaders must plan ahead to help their organizations survive the unthinkable and unimaginable. Every organization needs to create and practice a crisis plan so that leaders can keep their cool when chaos reigns."
ÂWe are excited to host training in critical communications skills that central Ohio leaders can employ to steer their organizations through uncertain times,Â said Deb Strohmaier, APR, chapter president. ÂAttendees will leave with practical and effective methods for managing relationships with their publics and the media.Â
Morning sessions offer a thorough grounding in the theory and practice of public relations, including publics, attitudes, corporate reputation, campaign planning and strategy, and field tactics and evaluation.
During the monthly Central Ohio PRSA luncheon, Dr. Trahan will present, ÂThe Gumbo Soup of Communications Leadership,Â exploring what it means to be a communications leader in a world beset by terrorism, war, scandal, intrigue, and pandemic distrust.
Afternoon sessions focus on crisis communications planning and media relations principles and training.
The full program, including breakfast and lunch, costs $125 for PRSA members, $175 for non-members, and $50 for students. Half-day registration for the morning or afternoon session, including breakfast and/or lunch, costs $75 for members, $100 for non-members, and $25 for students.
Luncheon-only registration costs $25 for members, $30 for non-members, and $15 for students. The deadline for registration is 5:00 p.m., Friday, August 13.
Interested persons may obtain more information and register at http://www.centralohioprsa.org.
Registrations may also be e-mailed to firstname.lastname@example.org, or mailed to Central Ohio PRSA, P.O. Box 374, Reynoldsburg, OH 43068.
PRSA is the worldÂs largest organization for public relations professionals. The 380 members of the Central Ohio chapter include individuals from business and industry, counseling firms, government, associations, health care, education, professional services firms and nonprofit organizations. For meeting and membership information, please call PRSA at 470-2762, or visit our Web site at http://www.centralohioprsa.org.
About retired Lt. Col Joseph V. Trahan III, Ph.D., APR, Fellow, PRSA
With more than 20 yearsÂ experience in public relations and public affairs management, Dr. Trahan is a trusted counselor to the Pentagon and to numerous military and civilian government agencies throughout the U.S. and much of the world.
While in the armed forces, Dr. Trahan oversaw four Joint Information Bureaus and one Joint Information Center, handling all media relations for the 50th Anniversary of Operation Overlord (D-Day) in 1994. He currently chairs the PRSA Military Public Affairs and Homeland Security special interest group.
Dr. Trahan holds a Master of Arts degree in Public Relations from Ball State University, and a Ph.D. in Mass Communication from The University of Southern Mississippi. He has taught public relations at the University of Maryland, University of Virginia, and University of Tennessee, among others.
He is the President of Trahan & Associates, http://www.doctrahanmedia.info, a media training and crisis communications consultancy based in Covington, Louisiana.
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