Search Marketing Metrics Guide Published by MarketingSherpa: 169 Charts of Click, Cost, & Conversion Data

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MarketingSherpa's new Search Marketing Metrics Guide features 2004 search engine optimization and paid search advertising costs, clickthrough rates, and conversion rates. A Free Executive Summary is available online.

MarketingSherpa released its new Search Marketing Metrics Guide this week. The Guide features 169 charts and tables of data on budgeting, cost per click (CPC), clickthrough rates (CTRs), and conversion rates for both search engine optimization and paid search advertising. A free Executive Summary featuring three key lessons is available at

3,007 marketers actively engaged in search marketing contributed their own real-life data to help create the Search Marketing Metrics Guide, including data on:

  • PPC search ads versus SEO results
  • Realistic click and conversion rates for search campaigns
  • Typical search budgets and costs per click
  • How search marketing results vary by type of offer and industry

In addition MarketingSherpa also included collected "best-of" study data from 31 independent search marketing studies from research firms and specialist agencies.

Marketers can use this benchmark data to budget, forecast, and measure their campaigns against norms.

The complete list of 169-charts is available at

Accredited press for related publications may request review copies by contacting (877) 895-1717. PR Contact for interviews is

MarketingSherpa is also the publisher of the Buyer's Guide to Search Engine Optimization Firms, 3rd Edition, and the Email Marketing Metrics Guide 2004 Edition. More information is available at .

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Anne Holland
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