PlanetWoot, LLC Cross-Cultural Advertising for Todays US Consumers
Marketers are often faced with the challenge of introducing their products to different audiences, such as the Hispanic Market, without sacrificing their brand image, existing strategies or marketing efforts created for the mass market. Many also want to reach the English speaking or bilingual US Latino, a growing population of over 25 million with enormous buying power. Can this be done? PlanetWoot has the strategy to create an effective cross-cultural campaign.
Huntington Beach, CA (PRWEB) August 11, 2004 -- Cross-cultural advertising is becoming a necessity in todays consumer market. Marketers are often faced with the challenge of introducing their products and services to different audiences, such as the Hispanic Market, without sacrificing their brand image, existing strategies or marketing efforts created for the mass market. Many also want to reach the English speaking or bilingual US Latino, a growing population of over 25 million with enormous buying power. But does it make business sense? Can you create campaign synergies to strengthen your brand while being relevant to different cultures? Can all of this be done, and if so, can you afford it? According to the team at PlanetWoot it can be done effectively, with the right strategy.
PlanetWoot is a minority owned design and advertising firm with "big agency experience" offering their clients the "know how", without the overhead and high fees normally associated with larger shops. It is an award winning team with a strong strategic background and a pool of international creative talent, which can help develop your entire program, in more than one language.
Experts in Hispanic cultures and the differences among this diverse population, PlanetWoot develops campaigns (including Television/Radio) for the Hispanic Market, the English dominant Latino, as well as the General Market. They provide personal service to clients through an eclectic mix of senior executives with almost 20 years of individual marketing/advertising experience, and fresh young talent with plenty of creativity.
PlanetWoot has an eye-catching roster of Fortune 500 client experience such as M&M/Mars, Kraft/General Foods, Ford Motor Company, Wells Fargo Bank, Sears, ARCO Gas, Rite Aid, Verizon and many others. But even more impressive is their desire to meet every client need, from the smallest projects such as translation/adaptation work, to dynamic Flash web sites and multi-media PowerPoint presentations, as well as national and international broadcast campaigns.
In addition to working with large companies and small businesses directly, the PlanetWoot team also works as consultants for TV Networks and Producers (US/Europe). They also assist General Market advertising agencies, which need additional support with any of their projects, particularly those related to the Hispanic Market, a market with $600 billion dollars in buying power.
Visit PlanetWoot online at www.planetwoot.com for a complete list of services and client experience, as well as creative samples. For additional information, please contact Michael Bond at 714.901.1605 or info@planetwoot.com
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