How to Create a Million Dollar Unique Selling Proposition in 95 Minutes or Less

Top Shape Publishing releases a new 176-page manual for entrepreneurs and small businesses on how to create a highly successful advertising USP and niche marketing strategy that will differentiate you from competitors

(PRWEB) August 11, 2004 -- How to Write a Million Dollar Unique Selling Proposition (USP)" is the dream of every entrepreneur, inventor or small businessman who desires outrageous business success. In this new do-it-yourself business manual by Top Shape Publishing, international marketing consultant William Bodri introduces 10 simple ways by which you can create a killer USP in under 95 minutes in order to differentiate your product or service from fierce competition.

Having a USP, or unique selling proposition, is the key to virtually dominating a marketplace and bringing customers to your front door despite a field of look alike competitors. However, even top tier marketing consultants know of only one or two ways to help people develop a USP for a business, product or service. Even fewer know of a step-by-step brainstorming process you can follow that will naturally generate a series of creative ideas for competition-free brands that stand apart from the crowd, guaranteed. In this manual Ive described not one but ten totally independent ways to create a niche marketing USP that can build a new business or breathe life into an old one by creating an instant stream of steady customers. The key is to first identify and then advertise a bold promised benefit for customers thats not just attractive but extremely credible," says Bodri.

For instance theres Dan Kennedys method for identifying a USP by answering the question, 'Why should I choose to do business with you versus every other competitive option available, including doing nothing at all or whatever I am doing now? The entrepreneurs initial reasons for starting a business may hold the key to uncovering a hidden USP as well: 'My product is the only one that (does what?) for (whom?) by (how does it deliver this benefit?) ... better than any other product in the world. There is the competitive analysis method for deriving a USP, the preemptive marketing method, the Gary Halbert index card shuffle method, the Doug Hall method, and many more.

This 176-page manual not only teaches you how to create an attractive customer buying advantage by addressing their greatest frustrations, but goes over 224 marketing weapons you can use to publicize your USP, 6 ways you can charge higher prices than competitors and get away with it, 32 credibility factors that perfume a USP with believability, and dozens of copywriting tricks that will make your USP virtually sing."

Guarantees, service options, price discounts, bonuses or premiums, credit terms, and dozens of other customer service options are typical components that make USPs attractive to customers and dramatically different one business or product from another. These USP features address key customer concerns and promise big benefits to potential buyers, which is something that Rosser Reeves stressed when he first developed the concept of the USP in the 1960s to advertise products like M&M candies, Anacin, Rolaids and Wonder Bread.

To be extremely effective, Reeves said USPs must be attractive, exciting, interesting and compelling enough to motivate people to buy. Today we also know that the spirit of the USP must penetrate an organization to help align it and it must be able to sustain that business for at least 5 years to be economically viable.

In this millionaire maker" USP creation manual, Top Shape Publishing not only introduces entrepreneurs and small businessmen to a systematic way they can innovatively create persuasive USPs as effective as Fedexs when it absolutely, positively has to be there overnight" or Domino Pizzas fresh, hot pizza delivered in 30 minutes or less, guaranteed," but gives away thousands of dollars of copywriting, sales and marketing consulting secrets that can save businesses a fortune in their efforts to attain top of the mind awareness and market share.

The contents of the new manual can be found at www.USPnichemarketing.com and author William Bodri can be contacted at 718-539-2811 for interviews.

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