WinForecast Lives Up to its Reputation of Being Easy to Use and User Friendly

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Business Café is a cooperative that sources handpicked valuable services for its members and site visitors.

Business Cafe partners and members share intellectual resources for our mutual benefit and to amplify our clients businesses exponentially.

An essential part of our business model is to serve our members while funding the design and creation of systems and sourcing software that will save individual members costs and facilitate synergies.

One such example was a client of a partner whose own attempts to raise finance were unresolved for lack of professional reporting from their own in-house accounting system. The institutions that they were dealing with all required detailed forecasts covering trading performance, cash flow and balance sheet projections for the next 5 years. A daunting task!

Their spreadsheets were proven to be erroneous and risk ridden due to the formulae that they had used to meet their requirements. No less than 15, previously undetected errors were discovered.

Having struggled to come up with a one year financial projection they turned to us for assistance. We introduced them to WinForecast ( and an experienced user consultant from Business Cafe (

With this expert assistance, a structure was set up to provide flexibility to adjust sales, gross profit or expense lines, which in turn would immediately update trading, cash flow and balance sheet forecasts for the group. It is just not possible to do this easily, keeping everything in balance, without a forecasting package.

Within 3 weeks they had enough well presented information to tackle the market and raised their targeted finance within 3 months to open 30 new stores.

“This program is powerful and gives users the ability to easily produce quick, smart and correct reports. The fact that there are so many satisfied users and the program is written and supported by a very substantial organisation gives greater credibility to the figures. Most financial institutions have to laboriously check spreadsheet data and formulae for errors. It is so much easier is it for them to verify the results displayed through a proven and tested system” says Jossel Ginsburg of Business Café. What is even more interesting is that the system has become essential to their current business. Each month they introduce the monthly actual accounting data to view ongoing 'rolling forecasts' to track their progress as against their original forecasts."

About Business Cafe Pty Ltd.

Business Cafe Pty Ltd ABN 79 101 192 572 is a co-operative service business. Jossel was a co-founder of Presence Online Pty Ltd trading as Aptrix, a premier content management system that was sold to IBM in 2003.

Jossel has been involved in the IT industry for many years. He introduced a computer needs analysis software package to the Australian insurance market in 1986 that his company developed in South Africa.

Jossel emigrated to Australia in 1988 and set up his financial services business in Chatswood, Australia.


About WinForecast

Winforecast was introduced into Australia 10 years ago by Geoff Storey, a management

accountant who identified a need in the market place. WinForecast is fast becoming the forecasting tool of preference for many Australian accountants.

WinForecast is now well established with over 10,000 users worldwide


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Jossel Ginsburg
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