Pierce Mattie Public Relations, Inc. Reaches Out to Luxury Brands With New Ad Campaign

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How to get your lifestyle brand or service past the "velvet rope" and achieve the consumer luxury brand visibility you long for with the Pierce Mattie Public Relations entourage.

Luxury beauty, health and fitness brands don't just achieve "Superstar" recognition and appear on the pages of Town & Country, Vanity Fair, W and Robb Report all by themselves. Anyone who watches E! True Hollywood Story knows it takes talent, hard work and lots of help to achieve "Smash Hit" celebrity status with consumers.

Pierce Mattie (Author, Speaker, Lifestyle & Wellness industry leader) has the experience, the vision and the savvy, hip entourage of brand advocates to expand brand’s or services past the velvet rope and into the VIP room, introducing brand’s to editors of major publications and television producers from around the globe.

Pierce Mattie Public Relations, Inc. enlisted beauty fashion photographer Matteo Trisolini to establish the firm’s advertising campaign for 2005, entitled "The Luxurious Reach." The goal of the new ads embodies the firm’s spirit — with a celebrity edge, illustrating exercise, color cosmetics and fashion-forward hairstyles, all with a luxurious feel.

“Our objective of this new campaign is to appeal to potential clients and deliver the message that Pierce Mattie Public Relations can achieve luxury status for their brand, says Roland Gutierrez, executive vice president of Pierce Mattie Public Relations, Inc.

“The Luxurious Reach” campaign will debut in Winter 2004 in O’dywer PR, Skin Inc., Les Nouvelles Esthetiques and Le Book, running as a four-color full-page advertisement.

"We're excited about Trisolini's talents and masterful execution,” says Gutierrez. “When you work with the best and surround yourself with an entourage of inspiration, it permeates everything you do.”

Trisolini, a native Italian has partnered with Pierce Mattie Public Relations, Inc. because of the shared vision of beauty, branding and publicity. Trisolini’s experience with luxury brands was extremely compatible for “The Luxurious Reach” campaign.

"There used to be a time when the industry said, 'It's the dress that counts,'" Trisolini recalls. "I don't agree with that. What makes the statement is the mood, the atmosphere and the message you convey. Especially when it comes to the high profile luxury names. It's all about selling the dream and the lifestyle."

Dig deeper, more information: Public Relations Events: http://www.piercemattie.com/events/

Public Relations Blog: http://www.piercemattie.com/blogs/

Matteo Trisolini is a fashion and celebrity photographer whose works have appeared in publications in Italy and America. To view Matteo Trisolini’s book please e-mail portfolio@matteotrisolini.com or online at http://www.matteotrisolini.com/

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