3,007 Marketers Reveal Search Marketing Costs, Clicks, & Conversion Results for Optimization and Paid Search Ads

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A new study released by MarketingSherpa features real-life data from 3,007 marketers actively using search engine optimization and/or paid search advertising. Google AdWords, Overture, and shopping search engine cost per click (CPC), clickthrough rate (CTR), and conversion result data is included. A free summary of results is available at http://sherpastore.com/store/page.cfm/2166

In conjunction with the launch of its new Search Marketing Metrics Guide, MarketingSherpa has released results from an exclusive survey conducted July 2004. 3,007 marketers actively using paid search ads such as Google AdWords and Overture, and/or search engine optimization, revealed real-life data. A summary of results is available for free at: http://www.marketingsherpa.com/sample.cfm?contentID=2780 or by calling toll-free (877) 895-1717.

Key data points revealed include:

  • Search engine optimization raises search traffic to the average Web site by 73% within six months of implementation.
  • Specialist agencies who conduct search campaigns on behalf of clients get higher clicks and better conversions than do-it-yourself campaigns marketers conduct in-house.
  • The use of specialized landing pages for paid search campaigns has dropped by nearly 20 points in the past 15 months due to an influx of search marketing newbies who don't realize the profound affect landing pages have on conversion rates.

More specific data on these three points, and additional results are available free at: http://www.marketingsherpa.com/sample.cfm?contentID=2780

Every week MarketingSherpa's award-winning newsletters are read by more than 173,000 marketing professionals and the agencies that serve them. Free subscriptions are available at http://www.marketingsherpa.com

The Company publishes a range of reasonably-priced reports including the Search Marketing Metrics Guide, Buyer's Guide to Search Engine Optimization, and the Email Marketing Metrics Guide. More information available at http://www.sherpastore.com or call (877) 895-1717

or e-mail service@marketingsherpa.com.

Press contact Anne Holland, anneh@marketingsherpa.com

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