Cyril Viguier profile in "The Santa Monica Star". By Diane Margolin. (See article and photo by clicking on attached files, right below).

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Cyril Viguier gets success for his innovative lifestyle channel.

Years ago, Cyril Viguier, a French television journalist, fell in love with the lifestyle of those who live by the beach in Southern California. He was determined to live here one day. He and his family now enjoy their beach residence and the lifestyle that accompanies it.

Cyril Viguier wanted to share these images that so affected him with young people around the world. We can't imagine that what we take for granted would make such an impression on teens in Asia, for example, but it does.

"It's a new world," Cyril Viguier describes. What exists now in the realm of television didn't exist years ago. People dream about the lifestyle in Malibu. We provide images of the beach culture, fashion, sports, travel, events, restaurants, education, music and more on videos shot in Malibu. The videos are short, patterned after those on MTV.

"We are going all over Asia with a major satellite company called ASIASAT," Cyril Viguier explains. Via cable and satellite feeds, AsiaSat3S takes Malibu Surf TV to 25 million homes across Asia. The shows are run locally on Charter and Adelphia cable.

Described as a radical departure from traditional programming, the images balance adrenaline-pumping action to up-close profiles of surfing superstars, innovative three-five minute original segments that present the viewer with looks into the worlds of ecology, music, travel and fashion.

"I read all over that Americans are unpopular. That's not true," Cyril Viguier states. "The lifestyle dreams of people around the world are reflected in our shows. They demonstrate that everything is possible. We get feedback from China, Indonesia and Japan," he continues.

"Thousands of segments of California dreams are shot every day. The lifestyle here is #1. We promote real life-styles 'edutainment,' we call it. We get the help of local residents to send a strong message on environmental issues, for instance.

"In the future, we hope to create new channels to distribute these positive images to more states in our country and around the world. It is also important to have faces - identities reflecting the lifestyle. We are constantly trying to find young people to promote the images.

"Now there are 800 channels on a satellite dish. We are in competition for attention. Viewers eat television in a new way."

In January of next year, Cyril Viguier is planning to launch the Malibu Film Surf Festival. This will be yet another way to share the Malibu lifestyle with even more viewers.

Diane Margolin


Reprinted with permission from the Santa Monica Star, August 2004.


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