FutureDJ Event Rocked by Mobile Phone Application SSEYO miniMIXA, from Tao Group

SSEYO miniMIXA on Windows Mobile based Smartphone marks start of exciting new era for mobile music making

(PRWEB) August 14, 2004 -- The SSEYO miniMIXA audio application for Microsoft Windows Mobile-based devices will make its world debut this weekend as it plays a Futuresonic Sound System dance set at FutureDJ, part of the ISEA2004 arts festival, featuring Drew Hemment (Manchester), Teemu Metsälä (Manchester/Helsinki), and fuchs-eckermann (Vienna/Manchester). Drew Hemment, Director of the Futuresonic Festival, will use the application on a Windows Mobile-based Smartphone to create stunning on-the-fly mixes for a crowd of devoted music lovers from all over the world. The revolutionary SSEYO miniMIXA, powered by intent® from Tao Group, will soon be available on Microsoft Windows Mobile-based Smartphones and Pocket PCs.

Incredibly powerful yet easy-to-use, SSEYO miniMIXA is the feature-packed, multi-channel audio mixer and recording studio application for the Microsoft Windows Mobile platform. Featuring a wide range of per-channel sound effects, visualisers and supporting a number of DJ-like mixing techniques, it provides an exhilarating and enjoyable mobile music making experience for all. An intuitive interface makes it simple for a user to create mixes from a collection of included beats, basses, chords, leads and sounds and then apply per-track sound effects -- resulting in an almost infinite number of different possible and exciting combinations. Music and mixes created by users can be saved and played for fun, sent to friends by MMS or stored on the phone as a unique ringtone.

SSEYO miniMIXA supports content in a range of standard audio and MIDI formats, as well as the new innovative SKM format that allows use of modular synthesis and the Koan generative music engine. Additional themed content packs, SSEYO MIXApaks, will be available for purchase at the time SSEYO miniMIXA is available pre-installed in mobile phones and PDAs.

For mobile network operators and device manufacturers SSEYO miniMIXA is a very cool music application that gives customers the means to personalise their phone experience and have fun creating content they may wish to share with others. The availability of additional content packs keeps SSEYO miniMIXA fresh and allows the operators to generate additional revenue streams and grow retail channel models.

For musicians, songwriters and the creative community SSEYO miniMIXA can both open doors to new audiences and provide a new creative dimension to DJing, mixing and composition. Tao Group will soon announce audio partners for the first wave of SSEYO miniMIXA content packs and welcomes the interest of new artists and music owners who would like to be involved in this ground-breaking opportunity. SSEYO MIXApaks can include custom background imagery that displays each time a mix is created from the pack, so providing strong visual branding opportunities for content partners.

As a dedicated 'out-of-the-box solution for Windows Mobile-based devices, SSEYO miniMIXA can be deployed immediately.

Tim Cole, co-founder of SSEYO and now Head of Audio at Tao Group said, Try jamming with two or more phones featuring SSEYO miniMIXA and you will understand why the mobile phone is the next electric guitar! That SSEYO can bring far-reaching and innovative music applications like this to the mainstream mobile market to underpin significant new value chain opportunities is thanks to Tao and Taos amazing partners."

It is fantastic to see innovative and exciting applications like the SSEYO miniMIXA enabling users of Windows Mobile-based devices to do so much more with their Smartphones and Pocket PCs," offered Simeon Payne, European Product Marketing Manager for Microsofts Mobile and Embedded Devices Division. Enabling budding DJs to mix music wherever they are in the world mean that they can capture innovative ideas as soon as they pop into their head. From mixing music to managing travel arrangements; the rich applications developed by our partners for the Windows Mobile platform offer an indication of the ways in which software is enabling people to do more with their mobile devices today."

ISEA2004 takes place between 14th and 22nd August. During this week the Baltic Sea becomes the center of electronic music, new media research, art and design. ISEA2004 is the 12th Symposium on Electronic Arts, organised for the first time in two capital cities and a ferry between them.

FutureDJ is an independent artist led project by Roger, fuchs-eckerman, Roger Lyons (Major Tweaks) and Drew Hemment (Futuresonic Sound System).

Technology Background
Powered by the intent Sound System (iSS) from Tao Group, SSEYO miniMIXA draws on the full complement of advanced audio technologies within the iSS. These software technologies include comprehensive audio and MIDI frameworks, modular synthesiser, wavetable polyphonic MIDI synthesiser, generative music engine, audio effects plug-ins, visualisers and a range of codecs for standard and innovative formats. And, because the SSEYO miniMIXA utilises the intent platform, it is naturally binary portable to run on any hardware and chip-set combination.

SSEYO miniMIXA allows content to take advantage of a number of market leading mobile audio technology innovations which are set to impact the next wave of mobile music and ringtone opportunities.

·SSEYO Koan Music Engine
The BAFTA1 award winning generative music engine can create amazing and continuous music from files of only a few Kb. With music ranging from chillout to explorative, the whole generative music scene" is now fast growing.

·Tao Modular Synthesizer
An integrated framework allows playback of the most amazing and advanced live sounds, FX and music.

·SKM (SSEYO Koan Mobile) format
For the ultimate in advanced compact mobile music, this open and extendable XML-based container format allows content to use the Modular Synthesiser and Koan Music Engine, as well as MIDI and compressed audio samples.

For information on the SSEYO miniMIXA application visit:
http://www.sseyo.com/minimixa

For information about the intent Sound System visit:
http://withintent.biz/audio
This site also contains a downloadable intent Sound System factsheet and a technology white paper on the intent multimedia platform.

For detailed developer information, including intent Sound System APIs, visit: http://www.sseyo.com/tao_group/ave/iss/api.html

For information about Microsoft's Windows-Mobile based devices, please visit: www.microsoft.com/mobile

For information on FutureDJ visit:
http://www.musicisbetter.co.uk

For information on ISEA visit:
http://www.isea2004.net/

For information on futuresonic visit:
http://www.futuresonic.com/

For information on Roger visit:
http://www.rogerpeople.com

For information on fuchs-eckermann:
http://www.freeflowuk.com/home/media/mediagenres/computervideogames/fuchseckermann_fuchseckermann.aspx

About Tao Group
Tao has developed intent®, a functionally rich multimedia platform now used by many of the worlds leading MNOs, OEMs and ODMs in their digital client products for mobile and home networks. intent allows them to provide services enabled by Taos industry-leading audio, gaming and Java spot solutions, or they can deliver a single content and software infrastructure strategy across all of their platforms, irrespective of operating system, hardware and function. intent is now being used in products including mobile phones, PDAs, cameras, home servers and digital television. The Company was founded in 1992 and has offices in the United States, Europe and Japan. Tao's financial investors include Cross Atlantic Capital Partners, which has offices in Philadelphia, Dublin and Edinburgh. Technology corporations that have invested into Tao include NEC, Sony, Motorola, Sharp and Kyocera. Tao has a growing and high value, global patent portfolio and is the recipient of multiple industry awards, both for its technologies and for the rate of corporate growth. intent is the ratified platform of choice for the Japanese-based Open Contents Platform Association (OCPA).
http://tao-group.com http://withintent.biz

intent and SSEYO are registered trademarks of Tao Group Ltd.
SSEYO limited is a wholly owned subsidiary of Tao Group Ltd.
SSEYO miniMIXA and SSEYO MIXApaks are trademarks of Tao Group Ltd.
The names of other companies and products mentioned herein may be the trademarks of their respective owners.

For further information or to request a demonstration of SSEYO miniMIXA please contact:

Press:   
Jenny Orford   
Marcoms Manager   
Tao Group   
jorford@tao-group.com   
Tel: +44 (0) 118 901 2999   

SSEYO miniMIXA:
Tim Cole
Head of Audio
Tao Group
tcole@tao-group.com
Tel: +44 (0) 118 901 2999