PR firm brings home the gold

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Jason Mudd & Associates (http://www.jasonmudd.com) earned FloridaÂ?s top PR award from the Florida Public Relations Association (http://www.fpra.org). The firm received the 2004 Dick Pope All Florida Golden Image Award for its 2003 media relations campaign for the annual Amelia Book Island Festival (http://www.bookisland.org). Jason Mudd, APR, accepted the award at a ceremony in St. Petersburg Tuesday night.

Jason Mudd & Associates (http://www.jasonmudd.com) earned Florida’s top PR award from the Florida Public Relations Association (http://www.fpra.org). The firm received the 2004 Dick Pope All Florida Golden Image Award for its 2003 media relations campaign for the annual Amelia Book Island Festival (http://www.bookisland.org). Jason Mudd, APR, accepted the award at a ceremony in St. Petersburg Tuesday night.

“The Dick Pope All Florida Golden Image Award is the highest recognition that can be received from our association,” said Cheray Keyes-Shima, APR, CPRC, co-executive and director of the FPRA. “The award represents the best of the best PR programs.”

“Although our PR and advertising budget is small, Jason Mudd & Associates has made our message large,” said Donald K. Parker, chairman of the Amelia Book Island Festival. “The company rightly deserves the credit for the tremendous growth and success of Amelia Book Island Festival in 2003.”

Jason Mudd & Associates’ 2003 media campaign for the Festival helped increase ticket sales 73 percent over 2002 sales and boosted bed night stays 57 percent over 2002. The company also negotiated donations of $17,000 in advertising. The Miami Herald, The Dallas Morning News, The Florida Times-Union, Jacksonville Business Journal, booktv.org, The Charlotte Observer, Southern Scribe, Bradenton Herald, American Profile and others all covered the Festival. Success came in short order—Festival officials hired Jason Mudd & Associates just 90 days before the 2003 event.

Levy Awards of Tampa supplies the Dick Pope All Florida Golden Image Award trophy, which features an inscribed gold coin encased in an approximately 20-pound acrylic pyramid. Founded in 1960, Levy Awards is Florida’s largest and one of the nation’s largest awards companies. Clients include some of the nation’s leading industries, institutions, trade organizations and sports groups, such as NASCAR and the Associated Press.

“Public relations is the most cost effective way to market your organization or event,” Mudd said. “This was a swift and efficient campaign delivering maximum results with a minimum budget. Of course, it helps to have clients that believe in the value of PR.”

Several Jacksonville-area companies also won awards during Tuesday's ceremony, including Blue Cross and Blue Shield of Florida; City of Jacksonville; YMCA of Florida's First Coast; Bank of America and Aetna.

FPRA produces the annual Golden Image Awards, an annual competition to recognize outstanding public relations programs in Florida and to encourage and promote the development of public relations professionalism in the state. The awards have become a standard of excellence in Florida, as winners demonstrate the best examples of innovation, planning and design.

The award is Jason Mudd & Associates’ fourth and highest honor for the 2003 Amelia Book Island Festival campaign. In April, the firm earned the Image Award and the Judges’ Award from the Jacksonville chapter of the FPRA. Last night, FPRA also presented a Grand Image Award to Mudd for the Book Island campaign.

Jason Mudd & Associates, Inc. is a public relations firm that provides strategic communications counsel to area businesses. Services include communications and relationship campaigns targeting critical audiences that build client's visibility, credibility, awareness and results. The firm has offices in Jacksonville and Fernandina Beach with four employees.

More information is available online at http://www.jasonmudd.com or by calling 877/JASON-MUDD.

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