Keyline Licensing & Red Sky Set Strategic Licensing Venture as Keyline Represents Red Sky's Properties in UK, Europe, Australia & Asia

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Keyline Licensing, of London, and New York-based Red Sky Entertainment announced a strategic alliance for Keyline to represent Red Sky's portfolio of properties in the U.K., Europe, Australia and throughout AustralAsia.

Keyline Licensing Ltd., of London, and New York-based Red Sky Entertainment today jointly announced a strategic alliance for Keyline to represent Red Sky's portfolio of properties in the U.K., Europe, Australia and throughout AustralAsia.

Sariah Smalley, President of Keyline, Robert Mandell, Chief Executive Officer of Red Sky and Micky Hyman, President of Red Sky, in a statement said, "The alignment gives Red Sky's properties strong global representation to complement its U.S. activities. It also broadens Keyline offerings of intellectual properties for the children's pre-teen, teen and young adult markets."

Keyline, a pan-European company with full turn-key locally focused licensing support, will have right of first refusal on Red Sky properties in the U.K., Europe and Australasia.

Licensees of Keyline properties range from toys and publishing to apparel, food and other product categories, including entertainment from television and DVDs. Red Sky, based in New York and Los Angeles, has publishing and entertainment properties both exclusively created and owned or under exclusive representation agreements.

Red Sky's Robert Mandell, whose Emmy winning TV entertainment credits range from the Galaxy Rangers to the Pet Detective series, said, "An important characteristic of our properties is storytelling that ignites imaginations, builds loyalty and drives entertainment industry interest."

Red Sky's Micky Hyman, added, "Red Sky maintains licensing rights to its properties and is devoted to extending brand franchises rather than short-term licensing in order to develop classic and long-term licensing, merchandising and partnership opportunities. Our Keyline alignment will be vital to our strategic growth initiatives." Hyman is former General Counsel of CBS Records Group and Associate General Counsel of CBS, Inc., was first President of MGM/UA Home Video, and was the entertainment lawyer for the phenomenally successful Teenage Mutant Ninja Turtles.

Keyline's Smalley said, "We're pleased Red Sky selected us to play a key role in its global expansion and we bring full licensing, merchandising and brand development expertise in markets for which we have exclusive rights." Prior to founding Keyline in 2003, Smalley held senior management positions at Marks and Spencer, MCA Universal Studios, Link Entertainment and ITEL, and brings retail, entertainment and licensing perspective to the licensing assignments of Keyline.

Red Sky is dedicated to consistent, high-quality children's entertainment and has created and produced a variety of projects including motion pictures like "The King and I" for Warner Brothers Family Entertainment and to television series like "Ace Ventura" for Nickelodeon.

Among Red Sky's properties are:

. Avalon - Web of Magic©, a successful book series by Rachel Roberts and based on the adventures of three 13-year old girls. Over 800,000 copies have been sold through over 4,000 retail outlets and Scholastic's in-school book clubs. Book launches are set through 2007 and the fan website, http://www.avalonclubhouse.com, is popularity with girls 8 5to 12. Sony Music Entertainment is music partner on the series and a direct to DVD live action feature movie is in development with Shere Stallings. Borders Books & Music is a retail partner for the live touring shows and the youth division of the Humane Society is a cause helped by Avelon.

. Ringworld, futuristic science fiction mysteries about space travel adventures of two humans and two aliens, based on the work best selling author Larry Niven. A television series has been announced for the Science Fiction Channel and discussions are in progress for a feature film.

. The Wompkees™, based on the magical world of elfin creatures, enchant children. PBS, Starz and Televisa are planning TV following the successful debut of the American Public Television’s (APT) syndication through local PBS affiliates of "A Very Wompkee Christmas." Sony Wonder, the children's and family unit of Sony Entertainment, plans DVD movies and CDS Books will publish stories. Winterpeople has T-shirts, knapsacks and slippers, Mary Meyer offers plush and Tycoon plans DVD's for Mexico, Central America and the Caribbean.

. The Alphabet Eurps, a preschool property based on nine storybooks in print. The 26 Eurps, each representing a letter, work in the Eurps Story Factory where words create stories. Sony Wonder plans DVD and home videos by Emmy Award writer-principals of the Dovetail Group, Commonwealth Toys has plush and mini-plush, and APT plans a spring, 2005 special. A U.S. promotion by ACMI/Sugarloaf has set a vast amusement vending machines network is exclusively limited to jumbo Eurps plush and Sesame Street characters. The A-B-C Plush and Book Set and Eurps Alphabet Poster for children under 7 emphasize learning play-value.

. The Galaxy Rangers, an anime space western adventure about Earthlings in space in 2086, has 65 digitally re-mastered original episodes for boys 6 to 12. Koch Distribution plans new DVD animated shorts for "The New Galaxy Rangers."

. Ribbert & Robert™, from Wompkees’ creators, is a curriculum-based property with live action and CGI animation. With 13 half-hour TV episodes in development, stories of Ribbert the curious frog who relies on his pal Robert, will delight children.

. Dogpound Palace, an animated feature about dogs saving their animal hotel, by award-winning animator John Dilworth.

. Other Boys properties from Red Sky include: Web Warriors for 9 to 14 year olds with Random House's Ballantine Del Ray for books; The 3rd Degree for teens with NBM Publishing for the graphic novel series; R.U.S.T - Robot United Street Team with T/B/D publishers; Major Weirdo, Dragon Hunter and Battle Dragons based on books by best selling Chris Rowley.

. Other Girls properties from Red Sky include: Eden, for 9 to 14 year olds with CDS Books to publish quarterly starting this Fall; Stages for middle-schoolers with Harper Collins in place for books, and Unicorns of Beverly Hills.

. Other Preschool properties from Red Sky include: The Musikins, a musical adventure.

Keyline Licensing, part of The Keyline Group, represents companies’ brands and intellectual properties from which it develops and manages licensing programs focused on building long-term brand success in selected markets. Keyline works with the brand and property owners to build business and leverage market knowledge while creating lucrative retail and consumer focused licensing support.

Keyline represents:

. Amazing baby™ is a popular child development baby brand with touch and play books.

· UniForm® and its UrbanWear label of fun societally themed designs, including Tuck n' Dibs, and other uniquely British apparel images as Doodle, Safe-T UniForm, and DJ:SBR.

. Sweet Punk©, the anime characters so popular with girls.

. The Mole Sisters©, a 2D preschool animation TV series on Discovery Network UK and Tree House TV in Canada, based on the exquisitely illustrated children's books by Roslyn Schwartz.

. Planet Plop™, a book series for new and early readers, and Party Animals™ from Phew!, the London-based character and property creators specializing in the children's and family market.

. TonyCraze.com, the respected U.K.-based financial expert known for his hot stock picks and media profile on important financial issues regarding corporations listed on the London Stock exchanges.

. Barcode Cats™, with their barcode whiskers, The Funky Pirates© and Animal Santa Claus©, from Seikodo Corporation, created by Yukiyoshi Tokoro, a leading animator in Japan.

. Adventures of The Spud Chicks© from Scott Robertson Spud Patch creation.

. Kuddo the Koala© from Kuddoland Pty. Ltd.

. The Corporate Circus™, a gift and educational property from Adela Polin's book.

. Shangers©, based on the amazing story of Teaopolis, where Princess Teana hosts tea parties.

. Just Jamie© is based on the fantastic animated world of a 12 year-old girl.

In addition to its brand and property rights business, Keyline's consulting clients roster has included: Target Entertainment, LBD, Collingwood O’ Hare, Flextech TV and The Licensing Syndicate. Consultive licensing projects have included RSPCA Perfect Pets, Meg & Mog, Yoko! Jakamoko! Toto!, Gordon Gnome, Fetch the Vet and Footballers Wives.

Dobson Communications of Ridgefield, CT, helped bring Keyline and Red Sky together and will provide public relations support for the companies' combined corporate venture.

For information about Keyline Licensing, based in the City of St. Albans, London, U.K., visit http://www.keylinelicensing.com, call 011 44 (0) 8702-404-629 or email info@keylinelicensing.com. For information about Red Sky Entertainment of New York City, call 212-582-1116. (krs-01)

Contact: Brian Dobson, Dobson Communications, BD@DobsonPR.com

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