Houston, TX (PRWEB) August 12, 2004
Schipul Â The Web Marketing Company has promoted Lauren Hall to Director of Search Engine Marketing. Hall is responsible for overseeing all search engine marketing strategy (SEM) development and placements in the major search engines for Schipul and the companyÂs clients.
In its sixth year, Schipul Â The Web Marketing Company combines SEM, direct marketing fundamentals and relationship marketing software to deliver the optimal plan that contributes to a clientÂs success online.
Schipul's SEM is focused on aligning an organizationÂs Web site and advertising investment with the way prospects use the Web to gather information and make buying decisions. The process depends primarily on two types of search engine rankings:
ÂNon-sponsoredÂ listings, determined by a search engineÂs own algorithms, and ÂsponsoredÂ listings, which are determined by how much someone is willing to bid per keyword for a particular ranking.
ÂFor a Web site to remain competitive online, those searching for specific products or services must easily be able to locate a site in the major search engines, such as Google, Yahoo! and MSN,Â Hall said. ÂIf utilized properly and ethically, search engine marketing can help clients realize the WebÂs full business-building potential.Â
Hall graduated from Texas A&M University in 2001 with an MIS degree. Prior to joining Schipul, Hall served in Houston as web development programmer for Satterfield & Pontikes Construction, Inc. and as merger and acquisition research specialist for VerticalNet, Inc.
ÂMany advertising agencies have been slow to recognize that search engines deserve the same consideration that is afforded traditional broadcast and print media,Â said Ed Schipul, founder and CEO of Schipul Â The Web Marketing Company. ÂA good argument can be made that search engines deserve greater consideration for advertising dollars because they reach people who actually want the information.Â
Â The Web Marketing Company developed and builds on the TendenciÂ relationship marketing application software. Schipul is based in Houston, and provides marketing services on the Internet to a variety of service industries in local, national and international markets. SchipulÂs clients include the World Health Organization, Clear Channel Exhibits, The ChildrenÂs Fund, Wolff Companies and Dan Keeney Public Relations. For a photo of Hall, please contact her at 281-497-6567 Ext. 510 or firstname.lastname@example.org. Additional information about Schipul is available at schipul
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