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Internet ad spending expected to reach $11 billion by the end of 2005
(PRWEB) August 15, 2004 -- Research and Markets announces the addition of "Ad Spending in the US: Online & Offline" to its offerings.
After the precipitous 15.8% drop in 2002 for US online ad spending, the path back has been more like Lance Armstrong cycling the Alps in the Tour de France - steep and rapidly upwards. With a 20%-plus growth rate last year, and the same expected this year and next, this report predicts Internet ad spending surpassing $11 billion by the end of 2005. However, even as online ad spending soars, relative to prior years, it still represents a small portion of most advertisers budgets.How and why that could and should change is no longer a concern only for online advertising advocates, but for all companies that need to reach todays active online audience.
This report focuses on both online and offline ad spending, because more than ever they are related. As online ad spending soars, relative to prior years, it still represents a small portion of most advertisers' budgets. How and why that will change is not just a concern for online advertising advocates, but for all companies that need to reach today's active online audience.
The question for more and more companies on both sides of the advertising aisle is how to take advantage of the expanding array of opportunities.
Questions Addressed by the Report:
| | - Are the current gains for online ad spending sustainable?
- What industries are most likely to contribute to the growth of online advertising?
- How does total media spending compare with Internet ad spending?
- How can companies best allocate ad spending across media?
- Which online ad formats will grow the most over the next three years?
- And many more...
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For a complete index of this report click on http://www.researchandmarkets.com/reports/221047
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