MX Works Showcases MediaXtasy Visual Performance Software at Collateral Premiere, Sponsored by Tanqueray

New York-based MX Works used its MediaXtasy software to provide three large screens of real-time visual projections at the opening party for the New York premiere of Collateral, with Tom Cruise, Jamie Foxx and Jada Pinkett Smith in attendance. MX Works' visual artists "remixed" video clips from the film's trailer with its own high tech motion graphics and brand-related images for sponsor Tanqueray, triggering and manipulating the clips live, in rhythm to the music of DJ Dee Wiz and Doug E Fresh.

(PRWEB) August 15, 2004 -- New York-based MX Works used its MediaXtasy software to provide three large screens of real-time visual projections at the opening party for the New York premiere of Collateral, with Tom Cruise, Jamie Foxx and Jada Pinkett Smith in attendance.

MX Works' visual artists, including MediaXtasy co-founder and chart-topping Billboard producer/remixer Valentin, "remixed" video clips from the film's trailer, their own high tech motion graphics and brand-related images for sponsor Tanqueray, triggering and manipulating the clips live, in rhythm to the music of DJ Dee Wiz and Doug E Fresh.

We are pleased to work with this unique lineup of talent across disciplines, in a groundbreaking creative process integrating music, film and branding", said MX Works CEO and co-founder, Marc Benjamin. The film was premiered at the Urban World Film Festival, and it's exciting to be able to contribute to bringing an innovative art and entertainment experience to the community."

MX Works uses its patented MediaXtasy to create music visuals and live remixes of music videos on the fly for high profile entertainment events. The software enables MX Works visual artists, who call themselves Me-Js" (or media jockeys"), to trigger and manipulate video clips in rhythm to live music, and to project the results onto multiple screens. The Me-J can control the edits, speed, direction and screen configuration of the clips rhythmically, on the fly, synched to the music.

MediaXtasy has been showcased in tours and special events headlined and hosted by major recording artists, DJs and celebrities. In addition to Cruise and his collateral co-stars, the list of performers and A-list party hosts includes Beyonce, Ludacris, Nelly, Sean Paul, Mario Winans, NSync, Paul Oakenfold, Paul van Dyk, Danny Tenaglia, Louie Devito, Pete Tong, Crystal Method, Magic Johnson and P Diddy. MX Works has been sponsored by brands like Tanqueray, Bud Light, Nike and Nintendo, for which MX Works artfully incorporates brand-related images, such as logo animations and remixed commercials, into its visual performance.

For artists and musicians, MediaXtasy brings a new dimension to live performance. Created by chart-topping Billboard producer/remixer Valentin (Britney Spears, Deborah Cox, Christina Aguilera), the software enables real-time visual interpretations of live music from source material ranging from music videos to b-roll footage to high-tech motion graphics. MX performances can be created using a combination of content from its vast database of visual media, augmented with exclusive palettes" of content created for or provided by the client. Whether using existing or customized content, MediaXtasy enables unprecedented visual creations that are never the same twice.

For advertisers and event sponsors, MX Works adds a powerful new medium for communication. Animations and motion clips created from still images of logos or product images, plus clips from promotional or commercial footage can be built into event palettes. As a result, marketing messages are seamlessly woven into the music visual experience. The message is unmistakable, yet it is not perceived as advertising".