Feedster Offers Users a Choice for Ads in RSS

Feedster, Inc., the first company to utilize RSS and weblog content to enhance traditional news syndication and search, today announced the launch of its RSS feed media program. The Companys RSS search feeds will soon contain context targeted ads from Kanoodle, Inc., a leading provider of sponsored links for search results and content pages. Alternatively searchers may opt to pay $10 per year via PayPal to receive ad-free results under a Creative Commons license.

SAN FRANCISCO, CA (PRWEB) August 16, 2004 -- Feedster, Inc., the first company to utilize RSS and weblog content to enhance traditional news syndication and search, today announced the launch of its RSS feed media program. The Companys RSS search feeds will soon contain context targeted ads from Kanoodle, Inc., a leading provider of sponsored links for search results and content pages. Alternatively searchers may opt to pay $10 per year via PayPal to receive ad-free results under a Creative Commons license.

Feedster delivers the most relevant search results from professional news sources and individual commentary," said Scott Rafer, CEO. Integrating ads will help us grow our business. However, we think users should have a choice as to whether ads are included in their feeds."

To further their commitment to keep the public well informed, the Company will donate 10% of the license revenue to Tech Soup, a trusted technology resource that offers a variety of information and services for the benefit of the nonprofit sector.

Kanoodle is committed to providing our partners with the most relevant ads and our advertisers with access to the best audiences," said Mark Josephson, SVP Marketing and Business Development for Kanoodle. Because our contextually targeted sponsored links rely on a topic-based rather than a keyword targeting system, our ads are more relevant to content. Feedsters customers will now receive the highest quality sponsored links alongside their RSS content."

About Creative Commons
Creative Commons is a non-profit advocacy group dedicated to the creative reuse of intellectual works-whether owned or in the public domain. For more information go to: www.creativecommons.org

About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's search engines and content destinations. Kanoodles products -- KeywordTarget for search-targeted sponsored links, ContextTarget for context-targeted sponsored links and BehaviorTarget for behavioral-targeted sponsored links -- are distributed on networks of high quality search and content providers, including CBS MarketWatch.com, MSNBC.com, CNETs Search.com, the InfoSpace search properties and on Kanoodle.com. Kanoodle was founded in 1999 and has offices in Amherst, NY, and New York City.

About Feedster
Feedster is a rapidly growing search engine for online content and weblogs published using RSS, a newly popular XML standard. Feedster indexes more than 800,000 syndicated sources including over 50,000 professional feeds from The New York Times, BBC, CNET, IDG, Wired and more. Approximately 5,000 new feeds are added daily. The Company aggregates and publishes feeds for topical subjects and events such as politics.feedster.com and sports.feedster.com. Go to: www.feedster.com for more information.