Despite economic upturn, suppliers in streaming and digital media industry should plan on another tough year

(PRWEB) August 18, 2004 -- Research and Markets announces the addition of "Uses of Streaming and Digital Media: Results and Analysis of a Benchmark Research Study" to its offering.

The market for streaming and digital media has gone from hype (1999) to hurt (2001) to helpful (2003). Over this period, some companies jumped in feet first, only to find the technologies and users were not mature enough to use the media effectively.This report suggests that now is the time to aggressively engage - or re-engage - in using streaming and digital media in business and personal applications, for cost savings, revenue opportunities, and customer interaction. The reader has heard this claim before. However, the numbers are new. This statistically valid benchmark study points the way to streaming and digital media success and reveals the following findings:

This report summarizes and analyses the results of a survey administered in July 2003, asking respondents about their usage of streaming and digital media in a business and personal context. It also asked them about their patterns of use of rich media, including frequency, session length, and preferred media players.

Most importantly, this report translates that data and analysis into specific recommendations and the direct impact for enterprises, content providers, and end-users of digital media.

This report contains statistically significant measurements of:

-Usage rates of business and personal applications that involve streaming and digital media, with segment analysis by company size and interest group
-Planned spending on streaming and outsourced technologies, services, and applications for the next 12 months
-User frequency and session lenght of streaming media sessions, with segment analysis
-Media player installed base and preference
-Adoption rates for file-sharing/peer-to-peer, subscription, and for-pay content services.

This report enables enterprises to compare their current usage of these applications to the survey results and ask, am I a leader or a laggard? Leaders in one application should examine other applications with similar adoption rates for opportunities to increase the leverage of their investments. Laggards can use this analysis to determine where to start.

For a complete index of this report click on http://www.researchandmarkets.com/reports/221571

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