Cheflive Inc. decides to go the path of IPO

Cheflive Inc, a Las Vegas based digital media company with both a national internet presence as well as 2 local production studios near completion, has garnered a lot of interest from chefs and restaurateurs all over the country in recent weeks.

(PRWEB) August 18, 2004 -- Cheflive Inc, a Las Vegas based digital media company with both a national internet presence as well as 2 local production studios near completion, has garnered a lot of interest from chefs and restaurateurs all over the country in recent weeks. Three world class chefs have just joined the board of directors of this broad based company whose time has arrived. John Howie, owner of Seastar Restaurant in Seattle, André Rochat and Jacques Van Staden, the owner and corporate chef from Alizé at the top of the Palms, 2 Andres restaurants, and the newly aquired Mistral restaurant, have all set their place at the table of Cheflive.

This is a company whose efforts reach far beyond the scope of the dot com companies of the late nineties" states John Guinivere, President and founder of Cheflive. Though we have several websites in full operation, we are raising the bar by going brick and mortar with two production studios in Las Vegas that have the capability to film several scheduled projects in high definition video, and the excitement is contagious".

Both studios are located right here in the community. One will be in the newly renovated Holsum Lofts building, an upscale project in the heart of the downtown arts district. A theater setting designed to entertain 50 plus guests, the space will have the potential to produce and present cooking classes, promotional videos, corporate events and training, with an emphasis on a cultural, non-gaming destination. Another, to be completed at the end of August, will be a more intimate studio where chefs will film programming for internet streaming and television broadcast, all archived on DVD for sale online or in retail outlets.

The first program will star Jacques Van Staden from Alizé. The series will comprise of 14 separate hour-long videos highlighting the signature recipes of this world renowned chef. As if that werent enough, there will also be a low carbohydrate series from another chef, a home chef series by Amy Ahrensdorf from Viking Range Corporation, and several others, all by different chefs in a class of their own.

One of the ways that the company has remained debt free to date is from pure bootstrap economics. All of the income from the companys projects goes right back into the company. Additional funds for capital growth are anticipated through the sale of stock from the companys 504 offering. A lot of people have seen the great opportunity of investing in a company before the stock goes public with their IPO", states Guinivere. The stock will never be priced as attractively as it is now, and there are people that recognize that. They have seen it with other companies and expect much the same from ours.

For more information about marketing or investment opportunities contact Cheflive's
Investment coordinator at jjudge@cheflive.com
or our Business Development director at kristi@cheflive.com

# # #