Real Estate Consulting Firm Trumps Pay-Per-Click ROI

With Pay-Per-Click advertising expected to increase three-fold over the next few years satisfying shareholder needs of a couple of $30 Billion companies, the real estate industry must rely on organic search engine placement and a sound marketing plan. However, dont spend the money until you have an effective website with lead profiling tools in place. The resulting synergy produces what Realtors® call the best ROI in real estate.

(PRWEB) August 18, 2004 -- With much talk about ROI, increased web traffic, and numerous providers catering to the real estate industry, one company realizes the exact solution is one that succeeds in helping you close more escrows. Too many vendors pitch how you will retain more visitors with MLS listings on your site, or how a beautiful site will offer prestige and prominence in your market. What visitors? A web interface without traffic is non-effective.

Your ROI is not the amount of traffic driven to your site in the name of status, it actually depends on your conversion rate; again, escrows are all that matter. In theory, many Realtors® spend too much money driving traffic to their site to no avail, or with a very poor conversion rate.

The whole focus is on a three-point system, converting potential homebuyers to clients, not a website. A successful Internet solution for real estate is a web presence that attracts visitors, captures prospective homebuyers with quality content, and provides back-end management tools to farm, incubate and manage all prospects -- all inclusive and hands free allowing agents to contract and close. This increases your conversion rate and increases your ROI. The Virtual Office Website 2.0 Software System allows ongoing branding of your business without consuming your time becoming an IT professional.

Their national sales division offers unprecedented face-to-face consulting and support across the nation. Additionally, the company is one of very few who offer in-house optimization exclusively for their clients, without outsourcing or managing costly pay-per-click campaigns, offering agents and Realtors® unprecedented service to increase their conversion ratio and maximize their ROI.

The Virtual Office Website 2.0 Software System addresses the problem of an open IDX system where buyers simply look and leave, costing you money. Any website without the ability to track and manage leads is burdensome and cost-prohibitive. Integrated Internet solutions solve all the above issues and enable agents to become superstars in their respective markets without all the labor.

With the system, searching homebuyers have anonymous control to view all home listings from the local MLS on a Realtors® site and save searches and favorite properties in their membership portfolio. Simultaneously, agents and brokers retain control to add members to their logs, control featured property groups, review and track all web site activity and manage leads with the membership and lead profile modules. The ability to track homes most sought after combined with the homebuyers contact information is powerful. Most agents have seen an ROI of 800% and higher just this calendar year.

Dubbed The Realtors® Autopilot, VOW 2.0 is a proprietary solution built by the firm located in Las Vegas, Nevada. The National Sales Office in Phoenix, AZ underscores their intent on becoming the standard of VOW (Virtual Office Website) systems in the industry. Local areas in Denver and Colorado Springs, CO were launched recently. Nationwide sales are brisk as Planet IDX, Inc. becomes members of local MLS Boards in Miami, Ft. Lauderdale, Jacksonville, Boca Raton, Boise, Chicago, Oahu, San Diego, Ann Arbor, Buffalo and many more.

Unlike other lead programs that scour the MLS database and offer leads to any agent willing to pay licensing fees, these enhanced IDX management systems take advantage of post-IDX concepts to convey a true Virtual Office Website online. Powered with an extensive membership system, agents can now maximize their lead-capture rate, closing more escrows regularly. Home-searching members can save up to 200 searches or 400 properties into their personal account, and the VOW 2.0 system will automatically email them daily regarding new properties creating a never-ending supply of potential homebuyers that does all the work for the agent.

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