Boymelgreen Developers name J/Brice Design International of Boston for boutique hotel in Brooklyn

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Award-winning hotel interior design firm Â? J/Brice Design international of Boston Â? is gaining momentum with contracts from international real estate developers, REITS, and major hotel chains. Contract with Boymelgreen Developers is latest.

Brooklyn, New York-based Boymelgreen Developers, LLC has selected J/Brice Design International, Inc. of Boston, MA for the interior design of the hotel at Atlantic Court on Atlantic Avenue and Smith Street in Brooklyn.

Founded in 1989 by Jeffrey Ornstein, J/Brice has become an award-winning industry bellwether and the largest firm of its kind in New England. Boymelgreen Developers, has charged the firm with creating the hotel interiors for the property, which will include 84 guestrooms on floors two through four, while floors 5-13 will be sold as one- and-two bedroom apartments, and luxury penthouse duplexes.

Explained Danny Kim, Boymelgreen development manager, "The 13-story building, slated to open in early 2006, features a masonry appearance designed to integrate the structure with its surrounding brownstone and brick environment." Architect is Meltzer Mandl Architects, PC of New York and Alisa Construction, Inc. a Boymelgreen operation, is managing construction.

In making the announcement Kim, stated, "J/Brice has made a name for itself as an international design firm. The firm is able to interpret the property owner’s vision in exciting and innovative ways that resonate with the market. Jeff’s success with the award-winning The Muse Hotel in Times Square and the Westminster Hotel in Livingston, New Jersey, that won first place in Lodging Hospitality’s 2004 design competition figured into our decision."

Boymelgreen Developers, LLC is an established real estate development company with operations located in New York City, Toronto and Miami with projects in the pipeline worth $6 billion. Boymelgreen, which is actively interested in furthering its involvement in the hospitality industry, was selected out of a field of eight competing companies to develop the $3.3 million Brooklyn site. In addition to the hotel and residences, the property will include retail operations, underground parking and a community facility. The area is already attracting new retail and restaurant operations and the new hotel is expected to increase momentum.

Combined Lobby & Restaurant

The Hotel interior will be contemporary chic with a subtle underpinning of the Art Deco era — ala the Chrysler Building — to reinforce the property’s relationship to New York through historical and architectural references.

Boymelgreen is introducing an innovation in public space configuration by eliminating physical, perceptual and functional boundaries between the lobby and its surrounding amenities. The combined public space will have numerous private areas ideal for individuals and intimate groups. A cyber café will be included in the scheme. Central to the concept is the availability of wait service throughout the public space for cocktails, beverages and dining.

"The integrated lobby-lounge offers more options, greater convenience and a higher-level of service. Guests will be able to carry on a quiet conversation or read while enjoying espresso or dining, yet they will be surrounded with the energy and excitement of a smart New York hotel," explains Ornstein.

All guestrooms will be completed with high-end furniture, fixtures and finishing details using luxurious materials, a range of textures and richly toned fabrics. J/Brice has, for example, specified unique custom wall units in exotic hardwoods to serve as closets and desks giving the property a fashionable Euro look. Plasma TVs complete the picture.

The design firm eliminated the conventional panoply of desk lamps, and light fixtures in favor of lighted wall surfaces and dramatically lit recessed niches. "The entire guestroom comes alive and the mood may be varied to suit every activity — from getting ready for a morning business meeting to an evening of romance," observes June Ericson, a senior J/Brice Design project director.

Since its founding in 1994, Boymelgreen has become a prominent force in Brooklyn’s revitalization. In addition to the new downtown hotel project, the developer has four commercial, retail and residential projects underway in the historic waterfront park district of Fulton Ferry, known as DUMBO (Down Under the Manhattan and Brooklyn Bridge Overpasses). While 80 percent of this 70-acre park will be open space, development of the commercial space is guided by the Master Plan calling for character, quality and sensitivity to Brooklyn’s historic roots. Other local Boymelgreen properties include Hudson Park Riverside at 323 West 96 Street at Riverside and RKO Plaza in Queens, a mixed-use residential and commercial project.

J/Brice Design International, Inc. has been designated an Interior Design Giant, and Architectural Giant since 1991 and has directed hotel design projects throughout the US, with emphasis on the East Coast, Las Vegas and California. Overseas, the firm has served the Taj Hotels in India and developed properties in Dubai, UAE. In 2004, Lodging Hospitality awarded J/Brice first-place honors for its design of the Westminster Hotel in Livingston, New Jersey. J/Brice ranks 24th out of 100 national firms, its staff has over 150 hotel/restaurant projects to its credit, and the confidence of all major hotel chains as a preferred design team. Founder Jeffrey Ornstein shuttles between J/Brice offices in Boston and New York. The Firm’s Los Angeles office is scheduled to open in September.

Telephone 617-695-9456.

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Dick Pirozzolo 781-235-9911 or

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