BigDigit Launches 'mFlix, The Mobile Entertainment Channel, as a Premium Selection on the Sprint PCS Vision Multimedia Services Network

Subscribers to mFlix enjoy cutting-edge films and animations from hundreds of filmmakers and animators in dozens of countries. The 'edgy and offbeat' content is delivered on demand to mobile phone users via Sprints new multimedia service, which is specifically designed for streaming video and audio content.

Los Angeles, CA (PRWEB) August 20, 2004 -- BigDigit, Inc. has announced the launch of mFlix, The Mobile Entertainment Channel. mFlix can be found at channel 7 on the Sprint PCS nationwide wireless network, as part of Sprints new Vision Multimedia Services. Other channels include: CNN, NBC, FOX Sports, The Weather Channel, E! Entertainment, Twentieth Century Fox, AccuWeather and 1KTV.

mFlix (www.mflix.com) is a subscription mobile media service, offering made-for-mobile films and animations to viewers via Sprints new multimedia service, which is specifically designed for streaming video and audio content. mFlix movies are streamed to viewers on demand, on their mobile phones. mFlix movies have been characterized as 'edgy, offbeat and fun and includes a wide range of genres, from short comedy and great animation to mobile music videos from unsigned garage bands.

The films, streamed through Sprints high-speed wireless network, are played on an embedded media player built into the Samsung, Inc. MM-A700 mobile phone, which debuted earlier this week along with the Sprint service and is specifically designed to handle 15 frames/second streaming video. Samsung is the first in the U.S. to offer mobile devices capable of supporting streaming content and high-resolution high-speed imaging. The MM-A700 also features Advanced Audio Coding (AAC) technology to deliver CD-like sound quality when listening to multimedia content.

The subscription price for mFlix is $4.95 per month, plus the cost of Sprints basic multimedia services package. More information on mFlix is available from www.mflix.com.

About BigDigit, Inc.
Founded in 2002 BigDigit, Inc. is a pioneer in mobile content distribution and the producer of 'The World's Smallest mobile multimedia festivals, which are recognized as the definitive competitive showcases of digital video, graphic, and TV content for the newest generation of mobile phones. Recent WSFF events have been held in conjunction with major mobile technology and film festivals worldwide. In fact, The Worlds Smallest Film Festival -- London will take place in September 2004 in association with the Mobile Commerce World conference and exhibition. BigDigit also hosts a variety of panel presentations on mobile media at various short film festivals worldwide, including the Aspen ShortsFest and The WorldWide Short Film Festival in Toronto. BigDigits mobile content libraries, as well information on events and submitting content are available at the companys web site www.bigdigit.com.

About Sprint
Sprint is a global integrated communications provider serving more than 26 million customers in over 100 countries. With more than 61,000 employees worldwide and over $26 billion in annual revenues in 2003, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local communications services in 39 states and the District of Columbia and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information, visit www.sprint.com.
For further information please Contact:

Beau Buck
BigDigit, Inc.
CEO
310-277-3456
www.bigdigit.com
beau@bigdigit.com